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This week starts the holiday sales, Retailbound looks at trends in consumer spending, including how consumers are cutting back and what defines value to today’s customer.
Let’s face it — people are struggling in today’s economy.
We’ve all heard how consumers are “trading down”, so we looked to recent research to see what exactly that [...]
Guest Blog written by Carol Rehtmeyer of Rehtmeyer, Inc
Here’s a guide to step you through the various things to consider prior to producing your own product. Use this guide as a general “check-off” list. Don’t let the industry slang and details frighten or deter you. As in any industry, there is always lingo to learn. [...]
These days, scarcely a day goes by in the retail business without a newspaper headline or TV news segment heralding the recent growth of private-label products. Yes, those items once known as generics – or simply store brands – are creating quite a buzz, thanks to quality improvements, a surge of innovation, and an economy [...]
Before we started Retailbound, we were retail buyers for large multi-billion dollar retailers. We have seen many vendors do excellent presentations for us. Here is our top 10 list of tips to do BEFORE you meet with the retail buyer.
10. Be on time for your meeting with the retail buyer. Get directions from the receptionist [...]
At Retailbound, we get asked constantly what the difference is between a retail coach and a retail consultant.
Here’s an analogy that illustrates the difference between a retail coach and a retail consultant:
A retail coach will help you understand how and why you bake a cake, help you to determine what’s holding you back from baking [...]
Trying to get your product into Wal-Mart? Many thousands of businesses every year dream of getting their products into the most powerful retailer in the world. However, only a handful of vendors will make the cut. Why do some companies make it on the retailer’s shelves while many others don’t?
To answer this question, here are [...]
Here at Retailbound, we get the privilege of working with many inventors and entrepreneurs at the “ground stage” or at the inception of their products.
Unfortunately, we see that too many times inventors/entrepreneurs wait till the last minute to ask for professional help. Whether it may be getting help from a legal professional or help [...]
About 60% of our clients, after using our coaching services to get them prepared, hire manufacturer sales representatives to help them sell their products to retailers.
A manufacturer rep is a sales rep that represents many different suppliers who pay them commission. Most manufacturer reps have an established relationship with retail buyers because they sell other [...]
Throughout the years, I have seen many vendors do a great job in working the trade show booth. Unfortunately, I have also seen some vendors do a horrible job. Last month, for example, I attended a local trade show, and when I got back to the office, I sent e-mails to the potential vendors that [...]
Looking to sell to retailers but have don’t think you can do it based on what you have heard. Attached is a presentation I did for a small group of entrepeneurs a few months ago. Let me know your thoughts…
Common Myths When Selling To Retailers
View more OpenOffice presentations from Yohan Jacob.
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