Green is the new black, or at least it is when it comes to purchasing decisions by consumers.

In the midst of consumers’ heightened attention to eco-conscious purchasing, television manufacturers are also facing tougher Energy Star guidelines from the U.S. Environmental Protection Agency, which is
encouraging lower power consumption in high-definition televisions.

According to a study commissioned by Green Seal and EnviroMedia Social Marketing, 82 percent of consumers are buying green despite the current economic downturn. Unbelievably (to many), consumers have continued the pattern/trend established earlier this decade by buying more organic, eco-friendly and “Green” products. While many predicted a drop-off when the economy tanked, it proved to be a false alarm of sorts. While sales and growth has slowed from the previous torrid pace, the fact that it’s still growing is meaningful. And I have no doubt that it will again accelerate when the economy picks up again. Most economists feel that the recession has bottomed out and we’re starting to see various signs of an improving economy – so hopefully this will happen sooner rather than later.

As a manufacturer, you have a responsibility to make your products that do not produce toxic emissions that would harm the environment and can be recycled later on to make other products. Consumers are starting to ask their favorite retailers if they carry “green” products in their stores. It’s time to jump on the “green” bandwagon.