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Guest Blog written by Carol Rehtmeyer of Rehtmeyer, Inc
Here’s a guide to step you through the various things to consider prior to producing your own product. Use this guide as a general “check-off” list. Don’t let the industry slang and details frighten or deter you. As in any industry, there is always lingo to learn. [...]
Green is the new black, or at least it is when it comes to purchasing decisions by consumers.
In the midst of consumers’ heightened attention to eco-conscious purchasing, television manufacturers are also facing tougher Energy Star guidelines from the U.S. Environmental Protection Agency, which is
encouraging lower power consumption in high-definition televisions.
According to a study commissioned [...]
Another guest blog written by Carol Rehtmeyer of Rehtmeyer, Inc.
Licensing
Licensing Pros:
1. There’s low to no cost or risk to license your idea.
2. Royalty stream can continue for many years.
3. There’s always the opportunity for line extensions and ancillary licensed goods!
4. Companies will pay a portion of the expected royalty in an advance payment.
5. The company [...]
Before we started Retailbound, we were retail buyers for large multi-billion dollar retailers. We have seen many vendors do excellent presentations for us. Here is our top 10 list of tips to do BEFORE you meet with the retail buyer.
10. Be on time for your meeting with the retail buyer. Get directions from the receptionist [...]
Recently, we posted this question to our professional networks on Linkedin.com. Here are some more comments or suggestions from the group that we thought were helpful enough to post on our blog….let us know some other ways we can all bring fun and excitement back to the stores
• Good question … but do customers really want [...]
Recently, we posted this question to our professional networks on Linkedin.com. Here are some of the comments from the group that we thought were helpful enough to post on our blog….let us know some other ways we can all bring fun and excitement back to the stores.
• Host relevant events (for example, if the business is [...]
Guest blog written for Retailbound by Carol Rehtmeyer of Rehtmeyer, Inc
Licensing vs. Self Production and Promotion of Your Toy or Game
Understanding Licensing
You have a great idea that you know is going to be very successful. But which way should you turn? Do you license this concept to another company to produce, or do you produce [...]
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