To excel in education there are learning musts, to excel in sports there are training musts, and to excel in working with retailers there are retail business musts. I don’t want to overly simplify the retail sales and marketing process, but the following are what I consider to be the retail business musts… and please don’t forget about tenant allowance if you’re renting your property – you might be entitled to renovations with the financial assistance of the landlord which can really REALLY help with point number 1:
- First Impressions Are Vital to Retail Business Success
- Always Build Win-Win Business Relationships
- Develop a Clearly Defined, Unique Selling Proposition
- Know Who Your Customers Are and What They Need
- Make It Easy For People to Do Business with You
- Make Customer Service One of Your Top Priorities
- Talk Is Cheap, Prove It to Them
- Always Sell the Benefits
- Make Branding the Cornerstone of Your Marketing Activities
- Constant Contact, Follow-Up, and Follow-Through with All Customers
- Reduce Buying Risk to Increase Profits
- Always Grab Their Attention
- Always Ask for the Sale
- Master the Art of Negotiation
I hope these 14 quick tips help you become more successful in selling to and working with retailers of all shapes and sizes. Another great way for succeeding in the retail business is to remain organised, you can do this by choosing a POS system to help you manage your business better and therefore, deliver excellent services to those that are in need of retail assistance.
