Posts by Yohan Jacob

PR vs. Paid Advertising

Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!…

Read More

Bridging the Gap from Digital to Retail

In today’s omni-channel market, retail is simply another medium of interacting and selling to your target customer base.  Similarly to retail, Amazon and direct-to-consumer channels are an opportunity. It can be done correctly, incorrectly, or somewhere in between. Most new product brands I speak with begin their growth journey selling online due to the thick barrier-of-entry to physical retail. However,…

Read More

Why Point of Purchase Displays Fail

A successful POP display will not only drive product sales, but it will create brand awareness which will increase both brick and mortar sales as well as online sales. But what about when point of purchase displays fail? Examining the most common points of failure of unsuccessful retail display programs can help brands and retailers…

Read More

10 Tips for Product Startups to make CES 2019 successful

Since our recent post “Top 10 Mistakes Potential Retail Vendors Make” was a big hit on Linkedin, we thought why not create a post on the top 10 tips for product start-ups to make the 2019 Consumer Electronics Show (CES) successful. Ever since the early 1990s, I have attended CES and have seen the show…

Read More

Top 10 Mistakes Potential Retail Vendors Make

At Retailbound, we get to talk to a lot of entrepreneurs, inventors, and small suppliers.  While most of them have good intentions, there are mistakes made before they become our clients. Here is our top 10 List of common mistakes that potential retail suppliers make: 10. Getting advice from people who have little or no…

Read More

3 Tips for Better Planogram Compliance

Shelf positioning is a crucial front in the battle for shoppers. Mobile Audits improve on-shelf awareness and help companies ensure planogram compliance by offering a direct line of sight into stores. To win shoppers, safeguard against poor and improper shelf placement. It can be argued that the planogram is one of the most important category…

Read More

How Retailers Sort Through the Good, Bad, and Ugly Products

At Retailbound, it’s my job to find products that have the potential to establish or scale out a retail presence in today’s super competitive omni-channel market. It’s not about being the newest tech or having the best PR firm – there’s lots of factors retail buyers, reps, distributors, and people like myself look for. Financially…

Read More

How To Improve In-Store Retail Execution

Whether you are an established brand or a young start-up, there are always issues with products being executed properly in retail. Your company has seemingly completed all the necessary tasks getting your product placed in-store with retailers and now you find out that your target customers are not having a desired experience when shopping at…

Read More

Carving Out Your Niche in Retail as a Startup

It’s common for a hardware startup to be wary of the retail space. Margins, upfront costs, logistics, new marketing tactics, and other moving pieces can be unfamiliar to many smaller teams of engineers, designers, or developers who come up with a new product. I interviewed up-and-coming technology and hardware CEO – Danny at EVEN (MeQ…

Read More

Execution is Limiting Your ROI at Trade Shows

Trade shows can be a fantastic way to launch a new product, find new partners, and garner attention for your brand. It can also be a fantastic way to waste money if you focus too heavily on preparation over execution. Many up-and-coming CPG brands I talk to are looking at CES or the NY Toy…

Read More