Are you a product manufacturer looking to expand your market and increase sales? If so, then selling to major retailers may be the perfect avenue for achieving these goals. Here are seven reasons why you should consider selling your products to major retailers.

#1 Increased Exposure and Brand Awareness

By selling your products through major retailers, you are able to reach a larger audience and gain exposure to potential customers who may not have known about your brand otherwise. This increased visibility can help build brand awareness and establish your company as a reputable player in the market.

#2 Access to Established Distribution Channels

Major retailers often have well-established distribution channels that can greatly benefit product manufacturers. By selling through these retailers, you have the opportunity to tap into their existing networks and reach a wider range of customers. This can save you time and resources that would otherwise be spent on establishing your own distribution channels.

#3 Potential for Higher Sales Volume

Major retailers have a large customer base and the ability to sell products in bulk. By selling through these retailers, you have the potential to generate higher sales volumes and increase your overall revenue. This can also lead to cost savings in terms of production, as you may be able to negotiate better pricing with suppliers based on the larger order quantities.

#4 Brand Credibility and Trust

Selling through major retailers can greatly enhance your brand’s credibility and trustworthiness. Customers often perceive products sold in well-known retail stores as being of higher quality and reliability. By having your products stocked in these retailers, you are able to leverage their reputation and gain the trust of potential customers.

#5 Increased Profit Margins

While major retailers may take a percentage of your sales, the increased volume and exposure can lead to higher profit margins overall. With more sales and access to established distribution channels, you can lower your production costs and potentially negotiate better pricing with suppliers, allowing for increased profits.

#6 Marketing Opportunities

Major retailers often have their own marketing campaigns and initiatives to promote the products they sell. By selling through these retailers, you have the opportunity to piggyback on their marketing efforts and reach a wider audience. This can save you time and resources that would have been spent on marketing your products independently.

#7 Access to Valuable Data

Another benefit of selling to major retailers is the access to valuable data and insights. Many retailers have sophisticated systems in place that track sales, customer demographics, and buying patterns. By analyzing this data, you can gain a better understanding of your target market and make more informed business decisions.

Additionally, this data can help you identify trends and customer preferences, allowing you to adjust your product offerings accordingly.


There are numerous reasons why selling to major retailers can be beneficial for your business. From increased exposure and brand recognition to improved profit margins and access to valuable data, partnering with these retailers can help take your business to the next level. It may require some effort and negotiation initially, but the long-term benefits make it a worthwhile investment for any business looking to grow and succeed in the retail industry.

Ready to take your business to the next level and reach a wider audience through major retailers? Look no further than Retailbound! Our experienced team can help you navigate the complex world of retail and get your products on shelves at top retailers. Contact us today for more information on how we can help you launch with major retailers and drive success for your brand.