One of the advantages of working at a full-service retail management firm is that you see all sides of unique challenges and situations consumer brands face when trying to prepare or execute retail initiatives. Of course, there are recurring themes, and one of those themes is misaligned expectations with performance based partners or agents. How…

At Retailbound we work with consumer brands – both large and small – who are either launching a new product in retail or trying to position themselves more competitively in the space. Some obvious topics most companies think about (and sometimes get right) include pricing, packaging, promotional strategies, and which channels they’d like to place…

Most tech brands, regardless of industry, have asked themselves this question at least once: how can I continue to earn consistent media coverage when either: Our brand isn’t launching a new product for several months? There’s an unexpected delay in product availability? While you might think it’s a good time to wind down on your…

As a young product brand trying to make it big in the retail space, you get a lot of advice. Some advice may be good while others may be harmful for your product or for your company. In this short blog piece, I want to bust the common myths when selling to retailers. After 10+…

It’s a sad reality, but many startup and early stage companies fail. Whether it’s a lack of capital, poor product-market fit or leadership inexperience, roughly 75 percent of all startups fail. Why do we accept failure as an inherent risk of founding a startup? Failure isn’t an option when you leave your life’s work on…

The Amazon Early Reviewer Program is a tool by Amazon.com for Amazon.com sellers that encourages customers who have already purchased a product to share their honest, authentic experience about the product. This article will outline why Amazon has launched the problem with inauthentic reviews, what the Amazon Early Reviewer Program is, who is selected for…

Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!…

In today’s omni-channel market, retail is simply another medium of interacting and selling to your target customer base.  Similarly to retail, Amazon and direct-to-consumer channels are an opportunity. It can be done correctly, incorrectly, or somewhere in between. Most new product brands I speak with begin their growth journey selling online due to the thick barrier-of-entry to physical retail. However,…

A successful POP display will not only drive product sales, but it will create brand awareness which will increase both brick and mortar sales as well as online sales. But what about when point of purchase displays fail? Examining the most common points of failure of unsuccessful retail display programs can help brands and retailers…

Since our recent post “Top 10 Mistakes Potential Retail Vendors Make” was a big hit on Linkedin, we thought why not create a post on the top 10 tips for product start-ups to make the 2019 Consumer Electronics Show (CES) successful. Ever since the early 1990s, I have attended CES and have seen the show…