🛒 Retailbound Launch ©

Selling

products to

retailers

is challenging.

Get Started

Let us do the hard work for a successful retail launch.

Trusted by innovative product brands across 35 countries worldwide

Launch your Product into Retail

 5/5

With the help from our Retail Consultants

01. Our History

02. Our Mission

03. Our Vision

We aim to be our clients' trusted advisor, coach, and mentor for all retail marketing and merchandising initiatives.
We hire and retain knowledgeable people who are passionate team players.
Every Retailbound teammate adds value for the client or assists someone who does.
We hold ourselves and others accountable.
We listen and encourage healthy discussion, debate and resolve conflict quickly.
The key to our success is relentless continuous improvement for every business process.
We spend the client’s marketing dollars as if they were our own.
We recognize, reward and learn from teammate achievements.
We take responsibility for diversity, the environment and the communities we live in.
Our Goal is to win clients, and have fun doing it.

The history of retail is littered with products that could have changed the market forever but failed out of the gate due to problems in one key area. Even if the product itself is revolutionary and high-quality, insufficient marketing or the lack of a channel development plan can doom it to obscurity on store shelves. If you want to avoid a similar fate when you sell your products to retailers, it’s crucial to have solid marketing and development expertise on your side.

Retailbound was founded to help brands and manufacturers get their products inside major retailers’ stores and make sure shoppers take notice. Our seasoned retail experts offer you comprehensive product strategy consulting to help your launch succeed. It’s said that you never get a second chance to make a first impression — and that’s especially true at retail. Choose from one of these two proven programs to launch your brand.

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Retail Preparation

85%

Market analysis

87%

Strategy

78%

Retail Ramp Up Package

You’ve built your product, you’ve got it funded….and that’s all you’ve got for now. Don’t worry, we’ll take you to the next step—retail! With the help of our experienced and trained retail experts, you’ll be guided through a 50+ checklist to help you get ready for retail. Our retail product marketing expertise means no detail will be overlooked as we craft your strategy for your new item’s big debut.

From developing the pricing strategy for retailers to assembling the necessary paperwork to become a vendor, the Retail Ramp Up Package will get you on the path to retail success.

Tailored Solutions

Proven Expertise

Data-Driven Results

Innovative Strategies

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Our Process

Retail Launch & Grow Package

Have a great product AND capital, but don’t have the time or experience in selling to and working with retailers on your own? Let us leverage the power of our retail brand marketing experience to make a splash right away and make a name for yourself in a crowded marketplace. We know all the tricks of the trade when it comes to creating an effective plan for your products. Our Retail Launch & Grow Package includes everything in the Retail Ramp Up Package AND:

Building of your sales rep and distribution network

Your product presented and sold to retailers

Managing in-store and online marketing levers to drive sell-through

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Retailer and Distribution Outreach

95%

New Vendor Set-up

89%

Retail Channel Management

100%

FAQ

Popular Questions

providing important details and answers to frequently asked questions, ensuring you have all the crucial information needed to make the right decision.

Why should I choose Retailbound to help me launch my products in retail?

Retailbound is one of the few agencies in the world that a majority of the team has been on both sides of the retail buyer’s desk. What does that mean to you? It means that we understand from a product manufacturer perspective what are the challenges and opportunities when trying to launch a brand in retail. It also means that we understand from a large retail buyer perspective, what retailers expect from product manufacturers as well as what strategies are needed to be executed in order to drive both sell-in and sell-through of products on the shelf.

We have helped hundreds of product manufacturers all around the world launch their brands with key retailers in US and Canada. For product manufacturers who don’t have the time or experience with launching their products in retail, Retailbound is the most cost-effective solution in the market.

What are the major differences between Retailbound and a Commission-Only Manufacturer Sales Rep?

Working with commission-only manufacturer sales reps to get products into retail is a good strategy for some brands. However, for most brands, especially product startups, using commission-only manufacturer sales reps is not a good strategy.

Manufacturer sales reps prefer working with product brands who are “retail-ready”, meaning that the manufacturer already has the necessary things completed to be ready for retail as well as an established sales history. Manufacturer sales reps mainly focus their efforts on getting products placed on the retail shelf. However, if the product sits on the retail shelf collecting dust, it’s not rep’s issue, it’s the product manufacturer’s issue. Finally, since manufacturer sales reps work on commission, they try to work with as many product manufacturers as possible. Unfortunately, in reality, they can only spend their time with product brands that either are easiest to sell or makes them the most money so it’s very difficult for them to spend time equally with all their product brands, especially with product startups or smaller brands.

At Retailbound, we love working with all types of product manufacturers, especially product startups! We know with smaller product brands, it takes more time, effort, and care to help them grow in retail. We have standardized templates and tools in place to help “fast-track” the process of getting product manufacturers ready to sell to and work with retailers of all shapes and sizes.

We get paid an hourly rate for a specific number of hours worked per week. Every week, our clients get a project report showing what tasks or deliverables their retail consultant are doing for that particular week. At least once a week, our clients get on a call with their retail consultant to get updates on the progress with key retail accounts.

Finally, unlike most manufacturer sales reps who take on several product brands, Retailbound is very selective on which product brands that they decide to work with. Retailbound also assigns each retail consultant only 5 clients at a time. It doesn’t matter if a product manufacturer has been in business for 2 months or 2 years or has 5 items or 50 items in their assortment, each client of Retailbound gets equal attention from our team.

What are the benefits of working with Retailbound?

What makes a product “retail-ready” and how does Retailbound help to achieve this?

Let us help you make

selling products

to retailers easier

Retailbound is comprised of retail experts with hundreds of years of combined experience in all aspects of sales and sales support, merchandising, product development, marketing, multi-channel strategy, category management, pricing and brand growth. Our reputation with start-ups to million-dollar brands stems from a team dedicated to the premise: Let us help you make marketing to retail easier.

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