Posts Tagged ‘Amazon Marketplace’

How can Brands Avoid Retail Arbitrage?

From startups to large established product brands, retail arbitrage impacts most retail brands at some stage in their development. Retail arbitrage is when a reseller buys a product at a very low price (usually on sale) and resells them online (i.e. Craigslist, eBay, Amazon, etc..) for a profit. Some resellers make their entire living off of this strategy.…

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Amazon Early Reviewer Program – Is It Worth It?

The Amazon Early Reviewer Program is a tool by Amazon.com for Amazon.com sellers that encourages customers who have already purchased a product to share their honest, authentic experience about the product. This article will outline why Amazon has launched the problem with inauthentic reviews, what the Amazon Early Reviewer Program is, who is selected for…

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Expanding Your Sales from Amazon to Retail

One of the most common topics brought up by physical product brands is developing strategy between Amazon vs retail (online or offline). While retailers and Amazon will be battling for years to come, what matters to your brand is how to navigate the battlefield. Amazon and retailers operate in a very different way. It’s not…

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The Amazon Buy Box: Why You Need it and How to Win It

For about 15 years Amazon has offered a platform for retailers and sellers to showcase their world-class brands, reach new customers and increase their sales. Amazon continues to lead the e-retail market in innovation, which not only benefits online buyers but creates huge opportunities for online sellers. One of Amazon’s innovative seller features is the…

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