Amazon Launchpad is a great way for entrepreneurs to get their products noticed. it provides them with a platform to reach a wide range of customers and get their products in front of Amazon’s millions of active users.
If you’re an entrepreneur, Amazon Launchpad is definitely worth checking out. It’s a great way to get your products in front of a large audience and get some exposure for your business. Amazon Launchpad also offers a lot of helpful resources for product creators, such as marketing and promotional support. So, if you’re looking for a way to get your new product in front of Amazon shoppers, you need to check out the Amazon Launchpad program.
What is Amazon Launchpad?
Amazon Launchpad is a program that helps startups to launch, market, and distribute their products. Amazon provides a platform for them to showcase their products to a wider audience and gives them access to Amazon’s vast distribution network. Amazon also helps startups with marketing and branding, and provides them with resources and support. The goal of Amazon Launchpad is to help startups to succeed and bring new products to market. Amazon Launchpad has been successful in helping many startups to grow and scale their businesses. As a result, Amazon Launchpad has become a go-to resource for many startups looking to launch and grow their business.
Perks of Amazon Launchpad
Getting your product on Amazon Launchpad offers quite a few perks that wouldn’t normally be available to standard Amazon sellers. To start off they provide you with your own on-boarding support specialist. They’ll help you through setting up your inventory forecasting and other troubleshooting that might pop up.
- Free Amazon Vine Program enrollment. This typically costs vendors a couple of thousand dollars and lets you send products to Vine members for review. This is crucial in building your early product reviews.
- Inclusion in the Amazon Launchpad customer emails, as well as placement on their own social media pages. This gets your product in front of a massive audience and is something most companies would kill for.
- Enhanced marketing content on your detail page. Also known as A+ content, this is extra information shown in the details section of your product page. It can include things like your brand origin, videos and other rich content that other sellers usually have to pay a premium for.
Amazon Launchpad vs. Standard Seller Central Account
Amazon Launchpad is a curated selection of new products from startups. Amazon works closely with these startups to provide their products with the best possible launchpad for success on Amazon. Amazon Standard Seller Central Accounts are designed for established brands that want to sell their existing products on Amazon. Amazon provides these brands with the tools and resources they need to succeed on Amazon, but does not curate their product selection. Amazon Launchpad offers many benefits to startups, including product discoverability, customer support, and access to Amazon’s marketing and promotional tools. However, Amazon Standard Seller Central Accounts provide more control over pricing and product listing optimization, which may be important for established brands. Ultimately, the decision of whether to use an Amazon Launchpad or Standard Seller Central Account depends on the needs of the brand.
Costs to use Amazon Launchpad
Like with a Standard Seller Central Account, startups would pay a flat $39.99 a month plus commissions on sales. With the Launchpad program, the commission program is slightly higher than the Standard Seller Central program. Keep in mind that Amazon reserves the right to transition products out of the Launchpad program at their discretion. Startups typically last about a year before transitioning to a standard account.
Conclusion
If you’re a startup looking to launch your product, Amazon Launchpad is a great option for you. Amazon provides a platform for you to showcase your product, and gives you access to Amazon’s vast distribution network. Amazon also helps you with marketing and branding, and provides you with resources and support. The goal of Amazon Launchpad is to help startups succeed and bring new products to market. Amazon Launchpad has been successful in helping many startups grow and scale their businesses. As a result, Amazon Launchpad has become a go-to resource for many startups looking to launch and grow their business. To apply for the Amazon Launchpad program, click this link – https://sell.amazon.com/programs/launchpad
If you’re a startup looking to launch your product on Amazon before traditional retail, Retailbound can help you get started. We provide a platform for you to showcase your product, and give you access to Amazon’s vast distribution network. We also help you with marketing and provide you with resources and support to grow on Amazon. The goal of our program is to help startups succeed and bring new products to market in retail by launching on Amazon first. To get more information about our managed Amazon service, please visit our dedicated Amazon page or email us at info@retailbound.com.
