Benefits of Outsourcing Your Retail Channel Marketing

If you have an ongoing and frequent need to market your business at retail, you need someone to champion these efforts.  In today’s unpredictable economy, companies are trying to find new and innovative ways to keep the marketing momentum going – while dealing with budget cutbacks and dramatic fluctuations in the market. In this type of economy, smart companies know that they cannot stop their marketing activities.  However when resources, expertise, and funds are scarce, smart companies turn to outsourcing.

While there certainly are some situations where hiring a full-time employee is the best option, there are many situations where a single employee simply cannot offer the broad skill set or high level of expertise that is required. Typically an outsourced marketing employee is the best option for businesses that have a broad range of needs but can’t afford a full-time employee or the business model can only support 1-2 marketing employees.

What are the values and benefits of outsourcing?

More Knowledge & Expertise

Your current team may not have all the skills that you need. Outsourcing to an experienced marketing team will bring in fresh and innovative marketing and sales approaches to both your customers and your business partners.

Less Costs & Overhead

Hiring a full time employee can be very costly when you add up wages, insurance coverage, office equipment, training costs, etc.  An outsourced marketing employee is significantly less expensive than a full-time employee – no benefits, taxes, vacation or sick time. And you don’t have to manage or train the entire team – the outsource firm does that while you focus on the daily needs of running your business.

How do you find the right outsourcing marketing partner that fits to your specific business needs and objectives?

Step 1 – Determine what marketing skills you need. Evaluate your current staff and take note of specific skills and experience in marketing and communications.

  • Does their current role relate in any way to marketing activities for the company?
  • Do they have “extra” time to dedicate to your marketing projects?
  • Do they have a formal education in marketing?

By answering these questions, you will be able to determine if you need to bring in an outside partner to help you with your marketing.

Step 2 – Should you decide to bring in an outside marketing company to manage your marketing activities, here are some questions to ask:

  • How long has your company been in business?
  • Can you give me examples of past projects?
  • What is your pricing structure – monthly retainer, project based, or hourly rates?
  • How many people will be working on my account and what are their specific roles?
  • Do you have specific experience in my industry?

If your business has a need for marketing, you really need an experienced marketing professional who’s an expert in many areas of marketing.  Outsourcing should be viewed as a value as well as time and budget saver if managed correctly.  Once you find the right fit and bring that partner on board, the positive rewards of outsourcing will be clear.

To learn more how to outsource your marketing functions, visit https://retailbound.com