Are you a product manufacturer looking to get your products sold at Dicks Sporting Goods? Look no further! This blog post will guide you through the steps to get your products on the shelves of one of the largest sporting goods retailers in the United States.

Understanding Dicks Sporting Goods

Before we dive into the process of getting your product in Dicks Sporting Goods, it’s important to have a basic understanding of the company. Dicks Sporting Goods was founded in 1948 and has since grown into a leading retailer of sporting goods, fitness equipment, outdoor gear, and more. With over 850 stores across the country, Dicks Sporting Goods is known for its wide selection of high-quality products and excellent customer service.

Research and Preparation

The first step to getting your product in Dicks Sporting Goods is to do your research. Take a look at the products they currently sell and see if your product fits within their inventory. It’s also important to understand their target market, as this will help you tailor your pitch to the company. Additionally, make sure your product meets all necessary safety and quality standards to be sold in a large-scale retailer such as Dicks Sporting Goods.

Contacting Dicks Sporting Goods

Once you’ve done your research and feel confident that your product is a good fit for Dicks Sporting Goods, it’s time to reach out to the company. You can try contacting them through their website or by attending trade shows where Dicks Sporting Goods representatives may be present. When reaching out, make sure to provide all necessary information about your product, including its features, target market, and why it would be a good fit for their stores.

Presenting Your Product

If Dicks Sporting Goods is interested in your product, they will likely want to see a physical sample or prototype. Be prepared to provide one and make sure it is in top-notch condition. This is your chance to really showcase your product and its unique features. You should also have a solid understanding of the pricing, margins, and distribution channels for your product.

Negotiating a Deal

If Dicks Sporting Goods likes your product, they will most likely want to negotiate a deal with you. This could include factors such as pricing, distribution, and marketing strategies. It’s important to approach these negotiations with a clear understanding of your bottom line and what you are willing to compromise on. Be open to constructive feedback and be prepared to make adjustments if necessary in order to reach a mutually beneficial agreement.

Finalizing the Agreement

Once a deal has been reached, it’s important to have a written contract detailing the terms and conditions of your agreement with Dicks Sporting Goods. This will help protect both parties and ensure that everyone is on the same page. It’s also important to establish a timeline for when your product will be available in their stores and make sure all necessary paperwork and logistics are taken care of.

Marketing Your Product

Now that your product is in Dicks Sporting Goods, it’s time to start marketing and promoting it. The store will likely have their own advertising and promotional strategies in place, but as the owner of the product, you should also be actively promoting it through your own channels. This could include social media, email marketing, influencer partnerships, or other creative methods.

Maintaining a Good Relationship

As with any business partnership, it’s important to maintain a good relationship with Dicks Sporting Goods. This means being responsive and open to communication, providing excellent customer service, and consistently delivering high-quality products. Showing that you are invested in the success of your product in their stores will go a long way in building a strong and lasting partnership.


Getting your product into Dicks Sporting Goods can be a great opportunity for exposure and growth. By understanding their brand and values, effectively negotiating terms, finalizing a written agreement, marketing your product, and maintaining a good relationship, you can successfully launch your product in their stores. So, if you have a product that aligns with their market and audience, don’t hesitate to take the necessary steps to get it on their shelves.

Are you a product manufacturer looking to break into the sporting goods retail world? Look no further! Retailbound is here to guide you through the process of launching your product in Dicks Sporting Goods. With our expertise and industry connections, we can help make your dream of having your product on their shelves a reality. Contact us today to learn more about our services and how we can support your business.