As a hardware and improvement product manufacturer, getting your products into major retailers like Home Depot and Lowes can be a huge opportunity for growth. With their extensive customer base and nationwide presence, these big box stores are the ideal platform to showcase your products.

But how exactly do you get your foot in the door and secure a spot on their shelves? In this blog post, we’ll discuss some tips and strategies to help you navigate the process of getting your product into Home Depot or Lowes.

Research the Market

Before approaching a major retailer like Home Depot or Lowes, it’s important to do your research. Take a look at the products that they currently carry and see how your product fits into their existing inventory. Is there a gap in their offerings that your product can fill? Or is there already a similar product on their shelves?

By understanding the market and the retailers’ current offerings, you can position your product in a way that appeals to them and sets it apart from the competition.

Understand Buyer Requirements

The next step is to understand the requirements and expectations of the buyers at Home Depot and Lowes. These retailers have specific criteria for the products they carry, including packaging, pricing, and quality standards.

Make sure your product meets these requirements before approaching the buyers. This will save you time and effort in the long run and increase your chances of getting a positive response.

Create a Strong Pitch

When pitching your product to the buyers, it’s important to have a clear and compelling message. Highlight the unique features and benefits of your product that make it stand out from others in the market.

You should also be prepared to provide data and evidence that prove the demand for your product. This can include sales figures, customer reviews, or even social media engagement.

Build Relationships

Building relationships with the buyers at Home Depot and Lowes can greatly increase your chances of getting your product on their shelves. Attend trade shows and networking events to meet these buyers in person and make a lasting impression.

You can also reach out through email or phone, but remember to be respectful of their time and follow up politely if you don’t receive a response.

Consider Distribution Options

Aside from getting your product on the shelves of Home Depot and Lowes, you may also want to consider other distribution options. This can include online sales through their websites or partnering with a distributor who already has a relationship with these retailers.

Be Persistent

Getting your product into major retailers like Home Depot and Lowes is not an easy feat. It takes persistence and determination to keep pushing forward and not give up, even if you face rejection.

Keep refining your pitch, building relationships, and exploring other distribution options. Don’t be discouraged by setbacks and stay positive throughout the process.


Getting your product into Home Depot or Lowes can greatly increase its visibility and sales potential. But it takes careful preparation, a strong pitch, relationship-building, and persistence to make it happen. By following these tips and putting in the effort, you can increase your chances of success in getting your product on the shelves of these major retailers. So, keep pushing forward and never give up on your goal!

Interested in getting your product into Home Depot or Lowes? Retailbound can help! Our team has years of experience and strong relationships with these major retailers. Visit our website to learn more about our services and how we can help you get your product on their shelves. Don’t miss out on this amazing opportunity – contact us today and let’s work together to make your product a success!