Over the years, we’ve seen the crowdfunding industry grow exponentially. From hardware to software, the variety of campaigns that get traction through crowdfunding is beyond imagination. However, along with the successes, there have also been a lot of failures. Campaigns with promising ideas and concepts are not always able to pick up traffic and get exposure in spite of their campaign page having all the elements it should. So, what’s stopping them from getting that exposure? If you ask me, it’s all in the way you promote your campaign.
Without promotion, you will never be able to give your campaign that extra exposure it needs. Whether it’s promoting on social media or spending on dedicated ads, here are some solutions you can use to promote your Kickstarter or Indiegogo campaign.
Facebook Ads
First and foremost, let’s begin with Facebook ads. This is ideally one of the best platforms to begin with as it comes with a huge audience base you can experiment with. You can do ads before launching and during your campaign — Facebook is one place where you can actually target your audience base and customize it daily based on results. You could choose to either do this yourself or go for a dedicated agency that can help you take your campaign to new heights with Facebook ads. ADVERTISING
PR Firms
In order to spread the word, you can also consider working with crowdfunding-specific PR agencies. These agencies will help you create the best press-friendly approach to spread the word about your campaign. When selecting a firm, research them and their previous clients. This will help you gauge whether the firm will be a perfect fit for your campaign.
Product Discovery Platforms
While there are dedicated agencies working to boost the exposure of your campaign, product discovery platforms like my own company take that work one step further by helping you leverage their own audience base. These platforms will not just help you plan your campaign but also give you the best exposure among a targeted audience base. This is through their promotional features, which can include both social media and platform highlights.
Communities
Next up are online forums and communities where you can always look for more information regarding the crowdfunding industry in general. These forums will help you not just learn more about the industry but also promote your campaign. You can share your campaign with others from the same industry as well as get to know about other platforms and agencies that are trustworthy enough to help you promote your campaign.
By now, we know that Reddit is that one social media platform where you can go viral if your content is worth it. So, if you are versed with Reddit or wish to hire someone who can help you out with Reddit exposure, go for it to promote your campaign. Reddit threads will help you target the right audience and get better exposure in no time.
Google Ads
One of the most crucial factors in crowdfunding promotion is advertising well on the web. While Facebook plays an important role in advertising, you can’t ignore Google. From your website to your campaign page, Google is the place where you need to focus on ranking and being popular among the keywords that matter. Consider consulting with an agency that works with Google ads and will help you focus on the keywords that matter the most for promoting your campaign.
Pinterest Ads
Finally, let’s talk about another social media platform that has a huge scope in bringing a lot of traffic to your campaign page if you do it the right way. Pinterest is one of the best platforms for visual sharing. So, if your product is visually appealing and you’ve got those great images and videos to promote, Pinterest ads are something you can totally invest in.
With that said, crowdfunding promotion changes every single day. New strategies are coming up as well as new platforms for promoting your campaign. Doing your research or working with a reputable agency can help you learn more about getting exposure and how exactly you can make the most of it.
This guest blog was provided by Evan Varsamis, the CEO/Founder of Gadgetflow, a marketing agency for product brands. If you are looking for help with driving awareness to your crowdfunding project at Kickstarter or Indiegogo, contact the sales team at Gadgetflow for more information.
