If you have a great product idea that would be perfect to sell on retailers’ shelves but need help with funding, both Kickstarter & Indiegogo, two well-known crowdfunding platforms, would be the perfect platforms to check out. As the two largest crowdfunding sites, both Kickstarter and Indiegogo have helped thousands of entrepreneurs turn their ideas into reality. But how can you use crowdfunding specifically to boost your retail product startup? Here are some tips to help you get started.

Understand the Power of Crowdfunding

Crowdfunding is a powerful tool for retail product startups. It allows you to reach a larger audience and secure funding from multiple sources, rather than relying on one investor or loan. Additionally, it helps with market validation – if your crowdfunding campaign is successful, it shows that there is demand for your product and can attract more potential customers and investors.

Create a Compelling Campaign

To succeed on both Kickstarter or Indiegogo, you need to create a compelling campaign that will catch the attention of potential backers. The most successful campaigns have clear, concise messaging, high-quality visuals, and an engaging story behind the product. Make sure to thoroughly explain your product and its benefits, as well as your goals and how the funds will be used.

Leverage Kickstarter and Indiegogo’s Resources

Both Kickstarter and Indiegogo offer a variety of resources for entrepreneurs, including helpful tips and guides on creating a successful campaign. They also offer marketing support, exposure to their large user base, and connections to potential retail partners. Take advantage of these resources to increase your chances of success on the platform.

Engage with Your Backers

One of the key benefits of crowdfunding is the opportunity to engage with your backers and involve them in the product development process. Encourage feedback and suggestions, and keep backers updated on the progress of your campaign and product. This will not only help build a loyal customer base, but also show potential investors that you are committed to delivering a high-quality product.

Consider Retail Opportunities

Only Indiegogo also offers the opportunity for entrepreneurs to connect with retail partners. This can provide a boost in sales and brand exposure for your product. However, it’s important to carefully consider these opportunities and ensure they align with your overall business goals and strategies.


Overall, both Kickstarter and Indiegogo are great platforms for entrepreneurs looking to launch a new product or business. With their user-friendly interface, access to resources and potential retail partnerships, and the ability to engage with backers, Kickstarter and Indiegogo are both valuable tools for crowdfunding success. So, if you have a great idea that needs some funding, don’t hesitate to give Indiegogo a try! So don’t wait any longer – start planning your campaign today and take advantage of all that Kickstarter and Indiegogo have to offer. With the right strategy and approach, you can turn your crowdfunding dreams into a successful reality on this innovative platform.

If you have already completed or close to completing your crowdfunding campaign and are looking for additional help with launching your product in retail, contact us today to get more information.