MarketingRetail Promotions

Perfect Product Packaging

By July 25, 2013 No Comments

Hello to all my Retail Friends,

9dfc1872e06e5b8cc9844d343d4c2794It’s Sam here again, I was thinking about potential blog topics for this week and I decided it was time to spice things up a little bit. So what better way to do that then with pictures! I want to share some content with you that comes from my work on another social networking site, Pinterest.

Pinterest is an incredible website. I know that I have personally spent countless hours scrolling through images and “pinning” my favorites. You might not be looking for new recipes and DIY crafts but you should still be “pinterested.” Many organizations have jumped on the Pinterest bandwagon and it might be beneficial for you to do so as well! Businesses use Pinterest to help solidify their brand message and even to help sell their products. This social media site is visited at least a million times every single day which makes it a great place to get exposure!

I could talk about social media all day but that’s not what you’re here for. You’re here for someproduct packaging tips! So tips you shall receive.

During one of my many late nights on Pinterest I stumbled upon a whole slew of boards dedicated to different types of product packaging, needless to say I was blown away. As an inventor of a product or a business owner, packaging is something that needs to be taken very seriously. Packaging doubles as in-store marketing and can influence a customers’ decision about purchasing your product.

That being said, there is a lot to think about when designing your packaging. For example, if your products need to be shrink wrapped, then it is crucial that you are able to source a packaging company that has access to heat guns and other heat shrink plastic tools and equipment similar to those that you can find on the Pro-Tect Plastics website. Above all, finding a packaging company that you can trust is vital.

So what exactly makes packaging great? Well I’m here to show you!

1. Multi-Functional:

Everybody loves packaging that works for them. Both of the following images are perfect examples of how your packaging can serve your customer. The spaghetti container makes it easier for those who are either cooking fanatics or health conscious to pay attention to serving size. The cardboard lunch boxes used by a restaurant owner make it easier for the consumer to carry all their take out and keep it organized/fresh. The last picture show’s how this tea manufacturer understands their consumer. The packaging comes equipped with “Tea Tweezers” so that their customer doesn’t have to fish out the tea bag from the hot Tea once it’s done brewing. Now that is smart packaging!

Screen Shot 2013-07-25 at 1.46.13 PM

Screen Shot 2013-07-25 at 2.30.31 PM

Screen Shot 2013-07-25 at 2.39.47 PM

2. It’s Pretty!

The billion dollar retail industry is built on the principle of attracting the customer. So what better way to get their attention then by showcasing your product in packaging that is aesthetically pleasing? I know that I have been convinced to buy a particular bottle of wine just because it was beautiful. Plus if your packaging is really attractive and reusable, your consumer may just hang onto it for longer because it makes a nice decoration! This is a tactic used often by alcohol manufacturers, some of my favorites are shown below..



3. Live and Breathe the Brand:

Packaging is a great opportunity to solidify your brand image. It can help your customer determine what kind of company you are behind all the glitz and glam. For example the Converse box below emulates the playful nature of the Converse brand while still being practical. The trendy and unique packaging makes this shoe manufacturer stand out. Similarly, the Kleenex boxes shown below speak volumes about the commitment of Kleenex to being a family company. Their playful packaging will attract young consumers as well as the household consumer.

Screen Shot 2013-07-25 at 2.21.15 PM

Screen Shot 2013-07-25 at 2.07.34 PM

So if you’re looking to make a big impact with your product or your brand, consider your product packing! It might be a great opportunity for you to improve your recognition and make your consumers even happier. Until next time folks, it’s Sam signing off!