You’ve raised all the funds for your next big idea. Now what? The end of a successful Indiegogo campaign is just the beginning of your crowdfunding journey. Now, you’ll need to maximize the momentum you’ve gained during your fundraising, and your next action steps are crucial. Here’s everything you need to know to sustain success long after your campaign, and how to leverage your crowdfunding triumph on Indiegogo for continued business growth.
Ensure prompt and transparent fulfillment of your perks and final product
After your campaign, share a detailed fulfillment plan with backers, outlining production timelines, quality control measures, and shipping details. Maintain transparent communication by regularly updating backers on the production and shipping process, using visuals when possible. Timely updates build trust and keep backers engaged post-campaign.
Keep your backers engaged, excited, and entertained
Continue providing exclusive content to backers after your campaign ends, such as behind-the-scenes footage, development updates, or early access to new features. Use post-campaign surveys to gather feedback, learning about backers’ experiences, preferences, and suggestions for improvement. This will guide all your future product development and it informs your approach in crowdfunding campaigns you’ll want to launch in the future.
Tap into the power of social media and viral marketing
Leverage your social media channel to celebrate the campaign’s success and express gratitude to backers. Showcase the impact achieved with the funds raised and highlight any stretch goals unlocked. Additionally, use this Indiegogo win to tease or announce future projects, build anticipation for your product launch, and encourage your backers to reshare your news and updates or create user-generated content that you can later repurpose for your marketing strategy.
Turn your backers into a loyal community
Turning your backers into lifelong fans and customers is what most campaigners come to Indiegogo for — to discover a sense of community among like-minded early adopters.
Create dedicated forums or gated social media groups exclusively for your backers to connect, share experiences, and stay informed about ongoing developments. Acknowledge and involve initial backers when launching new products or updates related to the campaign. Offer them exclusive discounts, early access, or new members-only perks to show appreciation for their continued support.
Manage your customer support and addressing issues ASAP
Establish a dedicated customer support staff and channel to promptly address any post-campaign inquiries and concerns. A responsive and efficient support staff and framework contributes to a positive experience for backers. If issues arise during fulfillment or post-campaign activities, address them quickly and be transparent, providing clear communication about challenges and solutions to maintain trust.
Review performance data for future success
Analyze and review the performance of your Indiegogo campaign, understanding what worked well and identifying areas for improvement. Cull valuable insights that can inform your strategy in future crowdfunding endeavors. Encourage your backers to opt into a mailing list for updates on future projects, or send them a post-campaign survey to collect feedback and demographic information.
This guest blog post was provided by Indiegogo, the global crowdfunding platform that serves as a catalyst for a lasting relationship with your community and lays the groundwork for exciting future endeavors. Ready for your next big idea? Explore the possibilities on Indiegogo and embark on your journey today!
