Crowdfunding has changed how entrepreneurs bring new ideas to market. Platforms like Kickstarter and Indiegogo attract millions of visitors each month. Kickstarter sees over 40 million monthly users, while Indiegogo draws another 15 million. With this level of traffic, launching a million-dollar campaign is possible.
Because of this opportunity, many creators ask a common question:
“Should I launch my product on both Kickstarter and Indiegogo at the same time?”
You can launch on both. However, doing so may not always be the best strategy. Before deciding, consider the four factors below.
1. Project Credibility
Your campaign needs trust to succeed. Running two campaigns at the same time can confuse potential backers. They may not know which page to support or share with friends. Confusion can slow down momentum and weaken credibility.
A single, clear campaign often looks more professional and easier to understand. Backers feel more confident when all activity happens in one place.
2. Funding Momentum
Both Kickstarter and Indiegogo promote campaigns that gain support quickly. Fast growth can lead to badges like:
- Kickstarter: “Projects We Love”
- Indiegogo: “Popular” or “Trending”
These badges can place your campaign in front of more people.
When you split your audience across two platforms, each campaign appears smaller. Less activity means you may not qualify for these platform boosts. One strong campaign can outperform two weaker ones, even if the total number of backers is the same.
A single, focused effort often creates stronger momentum and better long-term results.
3. Workload and Campaign Management
Crowdfunding takes a lot of work. Running two campaigns doubles the tasks. You need to manage two sets of updates, two communities, and two marketing funnels. Each platform also has different rules and setup requirements.
This extra workload does not guarantee higher funding. In many cases, creators spend more time managing both campaigns than promoting the product itself.
Keeping everything on one platform makes planning, marketing, and communication much easier.
4. Fulfillment and Customer Support
Many campaigns face delays during manufacturing, shipping, and logistics. These issues are common, even for teams with experience. When problems arise, backers expect fast and honest updates.
Two campaigns can make communication difficult. Questions come from different pages, different inboxes, and multiple social channels. It can become overwhelming very quickly.
Launching on one platform keeps all communications in one place. This helps you respond faster and reduces backer frustration. A smoother experience leads to better reviews and a stronger brand reputation.
Should You Launch on Both Kickstarter and Indiegogo?
You can launch on both platforms, but it may not be the most effective path. Many creators see better results when they:
- Launch on one platform first
- Build momentum and gain backers
- Move to Indiegogo InDemand after the first campaign ends
This strategy lets you keep taking preorders without splitting your audience.
Ready to Grow Beyond Crowdfunding?
Launching a successful crowdfunding campaign is only the beginning. If you want to expand into retail, the next steps can be challenging. Our team at Retailbound has helped product brands grow in over 150 retailers across the U.S. and Canada.
We can help you develop a retail strategy, work with buyers, and scale your sales both online and in stores.
Contact us today to learn how we can support your launch and long-term growth.
About the Author
Yohan Jacob is the President and Founder of Retailbound, a retail channel management consultancy. Retailbound helps product brands launch and scale their products in major retailers across North America. Services include retail strategy, buyer engagement, sales management, and channel marketing support. Whether you’re a startup or an established brand, Retailbound provides guidance to grow your retail presence and increase sales in-store and online.
