Posts Tagged ‘how to find a retail buyer’

Scaling vs Stalling Sales at Retail: Proactive vs Reactive Brands

Since Retailbound was founded in 2008, we’ve seen thousands of products launch, fail, succeed, and everything in between in the retail space. There’s a lot to be said about a brand’s likelihood of success by how proactive or reactive the team is in developing and executing retail strategies. Example concepts: Do you treat your retailers…

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Where’s the Love? Relying on Performance-Based Retail Partners

One of the advantages of working at a full-service retail management firm is that you see all sides of unique challenges and situations consumer brands face when trying to prepare or execute retail initiatives. Of course, there are recurring themes, and one of those themes is misaligned expectations with performance based partners or agents. How…

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PR vs. Paid Advertising

Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!…

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What Retail Buyers Really Care About

As always I try to make these posts very concise and to the point.  This one deals with two specific points that your retail buyers care about most.  It basically boils down to time and money.  But to understand the significance and incorporate changes into your business requires some effort on your part. These two…

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Retail Mind Share For Product Manufacturers

The retail industry is naturally wrought with frequent change and disruptive models – from the retailers, product manufacturers, consumers, and all other parties who play a role in physical product supply and demand. Consumer product brands can sometimes get too attached to a particular retail goal or trend and base too many decisions on that…

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Hardware to Retail: Interview with SmashToast

In our efforts to educate up-and-coming hardware startups to the ever-changing retail environment, we looked inward and conducted an interview with a Retailbound client – Smashtoast – getting direct insights from their Founder, Barnabas Helmy. As a hardware startup founded in early 2014 based in Springfield, IL – Smashtoast created a compact universal remote for…

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Getting Your Product Fully Crowdfunded ≠ Success

Today we are talking about what happens AFTER you get your product fully crowdfunded. Common misconceptions exist as well as a general underestimations of the tasks at hand to succeed in the marketplace. Feeding the backers After your project on Kickstarter, Indiegogo, or wherever is finished and funded, you of course have to supply your backers.…

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How to get a Retail Buyer’s Name

Have you ever tried to contact a large retailer like Wal-Mart or Best Buy to ask for a Buyer’s name? I can almost guarantee that they wouldn’t share this information with you! Most retailers rarely share the buyer’s contact information which can be very frustrating when trying to become a vendor for their stores. So…

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Creating a Vendor Partnership

All businesses, no matter their size or focus, rely on their suppliers. But many businesses do not know how to thoroughly evaluate and maintain this critical business relationship, which can cause a discrepancy between your expectations and a vendor’s abilities. A mismatch between your needs and a supplier’s offerings can add costs, delays, and ultimately…

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Using Telemarketing Properly

Telemarketing is an excellent tool for getting conversations started with your prospects. What it isn’t good for is making high pressure sales over the phone. A lot of businesses don’t understand that, so they make calls to prospects basically asking them to hand over cash. It doesn’t work, because the company you’re calling has no…

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