Posts Tagged ‘how to sell my products to retailers’

Crowdfunded into Retail: 3 Ways Brands Flop

Crowdfunding platforms have afforded many entrepreneurs a cost-effective way of funding, gathering early market feedback, and creating buzz around their innovative products. Inevitably this funding and momentum quickly fades post-campaign, and it becomes time to look for ways of continuing momentum, sales, funds, and ultimately growing the business. This often leads brands to leverage customers…

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Where’s the Love? Relying on Performance-Based Retail Partners

One of the advantages of working at a full-service retail management firm is that you see all sides of unique challenges and situations consumer brands face when trying to prepare or execute retail initiatives. Of course, there are recurring themes, and one of those themes is misaligned expectations with performance based partners or agents. How…

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The Unsung Reasons Retail is Tough

At Retailbound we work with consumer brands – both large and small – who are either launching a new product in retail or trying to position themselves more competitively in the space. Some obvious topics most companies think about (and sometimes get right) include pricing, packaging, promotional strategies, and which channels they’d like to place…

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What Retail Buyers Really Care About

As always I try to make these posts very concise and to the point.  This one deals with two specific points that your retail buyers care about most.  It basically boils down to time and money.  But to understand the significance and incorporate changes into your business requires some effort on your part. These two…

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Expanding Your Sales from Amazon to Retail

One of the most common topics brought up by physical product brands is developing strategy between Amazon vs retail (online or offline). While retailers and Amazon will be battling for years to come, what matters to your brand is how to navigate the battlefield. Amazon and retailers operate in a very different way. It’s not…

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Achieving Scaleable Growth in Retail

Let’s Set the Stage You’ve built a unique product, can financially handle POs, have a well-defined retail strategy to minimize risk, and have established interest from some key retail partners. You’ve made it further than most product entrepreneurs and it’s time to start executing your way towards scaleable channel revenue. And here’s where this article…

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