Posts Tagged ‘how to sell to retail’

Crowdfunded into Retail: 3 Ways Brands Flop

Crowdfunding platforms have afforded many entrepreneurs a cost-effective way of funding, gathering early market feedback, and creating buzz around their innovative products. Inevitably this funding and momentum quickly fades post-campaign, and it becomes time to look for ways of continuing momentum, sales, funds, and ultimately growing the business. This often leads brands to leverage customers…

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Get to Know. Gil Taran – Retailbound’s Chief Revenue Officer

Expanding initiatives in new and existing consumer markets around the world and bolstering alliances between consumer brands and the investment community are two major developments for Retailbound. In light of them, the team is extremely excited to recently bring Gil Taran on board as its Chief Revenue Officer. Gil brings years of experience as a…

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Let’s Save Your Hardware Startup from Retail

This article is inspired by conversations I have on a regular basis with startup CEOs, CMOs, or VP of Sales regarding their product businesses trying to expand business in the US retail market. Many startup executives are very intelligent and motivated people; however, mistakes are made not for a lack of available advice or strategy…

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Retail Growth: Chicken or Egg Scenario

As always, my LinkedIn articles are meant to be solution-oriented based on my conversations with smaller consumer product manufacturers. Today’s article deals with a challenge that many young product brands face when it becomes time to start investing more into retail growth. It’s commonly referred to as the “chicken or the egg” challenge…. let me…

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Lessons from Failed Product Launches

The majority of my three years at Retailbound have been spent talking to smaller consumer product manufacturers and startups about the challenges they face bringing new products into the US/North American market. I’ve had hundreds of conversations with C-level executives as well as overwhelmed, yet ambitious business developers looking to beat the odds in retail.…

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Leveraging Internal Advantages to Succeed in Retail

Whether you follow my posts or you’re a first-time reader, I’m all about helping smaller consumer goods manufacturers navigate and understand retail.  Each of my posts is based on conversations I have with real businesses and more importantly real people with real challenges growing product sales.    Every manufacturer has different needs which is why…

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Retail Buyers Care About Just Two Things

As always I try to make these posts very concise and to the point.  This one deals with two specific points that your retailer or distributor buyers care about most.  It basically boils down to time and money.  But to understand the significance and incorporate changes into your business requires some effort on your part.…

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Essential Tips For Retail-Oriented Manufacturers

Want to sell your products to retailers? Read our essential tips listed below if you want to be successful in this particular industry. 1. Focus on the retailer and provide world-class customer service. Understand their wants, needs and desires — build your business to deliver these. 2. Establish your brand and values. Build a brand…

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