Posts Tagged ‘how to sell your product to retail’

Get to Know. Gil Taran – Retailbound’s Chief Revenue Officer

Expanding initiatives in new and existing consumer markets around the world and bolstering alliances between consumer brands and the investment community are two major developments for Retailbound. In light of them, the team is extremely excited to recently bring Gil Taran on board as its Chief Revenue Officer. Gil brings years of experience as a…

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Getting into Retail is Easy, It’s Up To You to Stay There

We work with hundreds of up-and-coming CPG brands because of our partnerships (such as Indiegogo) and because of our track record of pioneering new products in the retail distribution (and b2b) space. Time and time again there’s an imbalance of perceived significance between sell-in and sell-through. Sell-in: When a retailer purchases product from a manufacturer…

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Retail Mind Share For Product Manufacturers

The retail industry is naturally wrought with frequent change and disruptive models – from the retailers, product manufacturers, consumers, and all other parties who play a role in physical product supply and demand. Consumer product brands can sometimes get too attached to a particular retail goal or trend and base too many decisions on that…

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North American Distribution Model for Startups – Is it Broken?

I’ve talked to hundreds of CEOs and CMOs of consumer product startups (as well as mid-sized manufacturers) who are looking for ways to either break into the North American market for the first time or increase existing market presence. The initial reaction is always to look at distributors, perhaps for obvious reasons. Why partner with…

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How to sell your product to large retailers

Trying to get your product into large retailers like Wal-Mart, Best Buy, or Home Depot? Many thousands of businesses every year dream of getting their products into retailers like these.  However, only a handful of vendors will make the cut.  Why do some companies make it on the retailer’s shelves while many others don’t? To…

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You’re Launching a New Product. What Makes You So Special?

The beginning of the year is an exciting time in retail to showcase a new product.  Many of our clients experience a lot of momentum during their product launches during Q1 and at trade shows like the Consumer Electronics Show (CES). Today’s blog addresses the “elephant in the room” for many consumer product companies –…

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Top 5 Ways to Avoid Risk in Retail!

In the spirit of the modern, cut-throat world of retail.. let’s just get down to brass tacks. To be successful in retail, you need to be different. Different product, a different marketing approach, different perspectives. Even if it something as simple as using storage containers for seasonal retail surplus, this may make such a difference…

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Retail Buyers Care About Just Two Things

As always I try to make these posts very concise and to the point.  This one deals with two specific points that your retailer or distributor buyers care about most.  It basically boils down to time and money.  But to understand the significance and incorporate changes into your business requires some effort on your part.…

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3 Specific Tips to Compete in Retail

Manufacturing consumer products has become increasingly easier with technology advances in the creation, communication, and capital-seeking process that makes up part of the retail process.  Is it easy? No.  The fact is that international markets are increasingly coming together to compete for the same or similar customers. Particularly in the U.S. market where the spotlight/target…

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8 Simple Steps to a Buyer Prsentation

“Hello there. My name is Samantha Zurawski and I am here to tell you about presenting to buyers…” Stop. Stop. Stop.  Just writing that first sentence was physically painful. But we have all experienced the total agony of sitting through a presentation that started with “I’m here to tell you about [fill in topic here].”…

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