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Crowdfunding ain’t easy

It’s April 10, 2012 and a new smart watch company launches its first Kickstarter campaign. 30 days later and they’ve beat all the crowdfunding records — raising $10,266,845. Three years later, they launch again and raise $20,338,986. Man, this Kickstarter thing is easy! A year later, they launch another product and raise $12,779,843. This is like free…

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