Posts Tagged ‘new products’

How To Improve In-Store Retail Execution

Whether you are an established brand or a young start-up, there are always issues with products being executed properly in retail. Your company has seemingly completed all the necessary tasks getting your product placed in-store with retailers and now you find out that your target customers are not having a desired experience when shopping at…

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Lessons from Failed Product Launches

The majority of my three years at Retailbound have been spent talking to smaller consumer product manufacturers and startups about the challenges they face bringing new products into the US/North American market. I’ve had hundreds of conversations with C-level executives as well as overwhelmed, yet ambitious business developers looking to beat the odds in retail.…

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