Posts Tagged ‘online sales’

5 Rising Social Media Marketing Trends

It’s easy for retailers to undervalue the importance of a successful social media strategy – after all, we didn’t get into this industry to sit around on Facebook and Twitter all day (hopefully). But lagging behind in social media can mean big losses for your business. WebDAM, a digital asset management platform for marketers, reported…

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Tips for Liquidating Inventory

Inevitably, every retailer has faced this classic dilemma: you bought too much stock of an item, a new model came out for merchandise you still have a significant amount of, you didn’t sell your entire holiday inventory, or maybe a product just isn’t moving as quickly as you’d like. Matt Konkle, President of Fifth Gear,…

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Improving the Online Shopping Experience

In 2012, more than 90,000 U.S. retailers had an online presence – raking in combined revenue of roughly $197 billion. And though online sales have continued to grow, small retailers have struggled to compete with ecommerce giants like Amazon and big-box retailers like Walmart and Target, who have invested heavily in the online shopping experience.…

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Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Welcome back, retail enthusiasts! One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers, to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. As Robert Gilbreath, VP of…

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The Fosbury Flop of Small Business Marketing

In 1968, Olympic high-jumper Dick Fosbury stunned the athletic community and the world when he approached the high jump bar at full speed and then did something revolutionary: he jumped backwards. At the time, athletes were still using techniques that allowed you to land on your feet, previously a necessity when landing surfaces had been…

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Social Media Bowl XLVIII

Last Sunday, fans around the world sat down to watch the Super Bowl – a record 111.3 million people, according to ESPN. Although the story didn’t end well for Colorado fans, it did for social media. Twitter reported that a record 24.9 million Tweets were sent out about the game and the halftime show, nearly…

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