For about 15 years Amazon has offered a platform for retailers and sellers to showcase their world-class brands, reach new customers and increase their sales. Amazon continues to lead the e-retail market in innovation, which not only benefits online buyers but creates huge opportunities for online sellers. One of Amazon’s innovative seller features is the illustrious Buy Box. But why do you need the Amazon Buy Box and how do you win it?
Visibility: A Buy Box is the most valuable piece of real estate in the Amazon seller neighborhood. Winning a Buy Box develops your success on Amazon and builds a strong, positive reputation for your brand.