Ask yourself this: Are you more likely to engage or follow a brand that has a messy feed, inconsistent posts, low-quality images, poor hashtag selection, OR a brand that has consistent branding, reliable posting, and visually appealing feed?
Most likely, we know your answer.
As they say, first impressions last. In the age of aesthetics and feed goals, people will remember how your brand appears. So, why not make a great impression? Obtaining new followers and eventual customers will ultimately depend on what your audience thinks when they take that first look at your page.
When it comes to establishing engagement on your social media pages, you want to have as few barriers as possible. So, let us guide you through developing a cohesive and consistent brand image while also nailing that first impression. Are you excited? Cause we are!
Make Sure Your Brand Has A Strong Voice
One important thing to consider that is often overlooked is brand voice. Developing a voice that is distinctive and authentic, and then applying it consistently to all of your content is sure to make an excellent impression on your audience.
When it comes to branding, it’s not all about the graphics, the aesthetic appeal, the different fonts, or the colors. With the advent of social media in marketing efforts, brand voice is more important than ever to stand out from the multitude of digital buzz. You need to give your brand voice the same care and attention you give your visuals.
Want to know what companies like Microsoft, Apple, Cisco, LinkedIn, Unilever, Yamaha, and Google all have in common? They understand that their brand voice plays an important role in how their customers perceive them. A consistent voice shows customers your brand is reliable easy and that every part of their experience will be good.
Keep it Consistent But Not Identical
People will follow, like, comment, and eventually, buy from you if you have strong and engaging visual content on your social media page. It has the potential to make or destroy your strategy. So, what’s the best way to go about it?
First, know which social media platforms work well for your brand. Your business does not have to be on every social media. Find out where your customers spend the most time and focus on the platforms that give you the most return so that you aren’t wasting precious resources. Second, your content should be created uniquely for each platform. Sure, it’s easier to post the same content on all your social profiles, but your audience on Twitter is likely not the same as your audience on Instagram or Facebook.
You know that guy who repeats the same story, and everyone tunes out the moment he begins talking? When you repeat content, your audience will tune you out and move on to the next thing. So, be careful with that.
Is Your Strategy As Cohesive As You Are?
Finally, create a cohesive and reliable posting schedule across your social media platforms. As they say, “timing is everything.” So, find out the best time to post on each platform. Stagger out your posts throughout the week to have a consistent stream of content rather than a flood of postings all at once. Your followers will learn that they can count on you to provide regular material, which will foster trust and loyalty. Most importantly, you can utilize a scheduler to make things easier for yourself.
This guest blog post was provided by Fleire Castro at Third Team Media. One of the services Third Team Media offers is called DashoContent. DashoContent has a network of trusted partner social media content providers from a variety of sectors. Our creators work for lower rates than the average industry freelancer in exchange for consistent work and an easy-to-use platform and tools. No need to hire a full-time graphic designer and copywriter. Contact Fleire at firstname.lastname@example.org to get more information on this service offering to help scale your social media.