Welcome back retail enthusiasts!
We’ve all been out at the mall and walked by dozens of mall kiosks and carts, and many of us have stopped to make planned or impromptu purchases. Mall kiosks can be a lucrative venture for many retailers. These venues have low startup costs, especially compared with opening a new storefront. They also tap into existing mall traffic, so customers are ready to buy and do not need to be persuaded to specifically visit your store.
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However, it’s important to note that just showing up won’t produce profit. Think back to the many times you’ve simply walked past a kiosk or cart without noticing them. Or maybe you’ve been bombarded by kiosk salesmen spritzing you with perfume. The goal of setting up shop in a kiosk is to be profitable and to be effective. It’s also important to make sure that you have adequate resources to make sure your business works. One way of doing this is ensuring that you have the proper fit for purpose equipment. An example of this could be having an industrial keyboard, like the one shown here, that is more rigid and durable. But equipment will only take you so far, you need to do other things in order to draw in customers without being overbearing.
Here are some tips to strike that unique balance:
- Be visually appealing and engaging – just like with your storefront or product packaging, you want to pique the interest of passers-by. Incorporate visual effects like multimedia where customers can effortlessly learn about your product.
- Hire engaging employees – a kiosk employee may not be constantly active, so it’s easy to be distracted by cellphones, food courts, friends passing by, etc. Hire kiosk employees that are friendly and approachable, and ones that are not easily distracted whenever management isn’t around!
- Keep the pitch short – malls can often be hectic and shoppers in a hurry, so keep your pitch short, sweet and to the point.
- Don’t keep to a script – you’re still showing off your business and product, so you want to remain customer-focused. Ask questions and listen for where your product or service could benefit the potential customer.
- Take advantage of existing mall traffic – this means kiosk employees look to make eye contact with potential new customers walking by, and your kiosk is designed to be inviting to many audiences, not just your usual customer base.
- Lose the clutter – keep the cart or kiosk, which you can learn more about at this website, simple and clean, too much going on will distract from your amazing products and services and will be easier for passing traffic to miss.
Have you opened a mall kiosk and want to share your tips for success? Leave us a comment or visit us on Facebook or Twitter. For more information on opening your own mall kiosk or other retail questions, visit our website at www.retailbound.com or email us at info@retailbound.com
