Every corporation has its own distinct identity that should come through in everything they do. This includes their logo, their name and the color palettes they use in their web design and marketing materials. These are elements that can be used on letterheads, business cards and more.

If you are in the early stages with your company, you are probably building your identity from the ground up.  If this is the case, here are a few things you will want to bear in mind.

Coming Up with a Name

Coming up with a name can be the most challenging thing a business can do. But a great name will set your business apart.

When thinking of a name, go for something clever and unique that let’s people know what you’re about. Keep in mind that shorter names will be more memorable. You will also want to make sure no one has the rights to the name you choose. This can get you in a lot of trouble.

Logo

Your logo design San Diego is something that will establish your identity for consumers every time they see it. Therefore, it must really express who you are. Your company colors should be included.

You may be on a low budget, but it’s important not to skimp on your logo. As you use it, it will begin establishing your identity and changing it later on may disorient customers.

Corporate Color

Different colors have different psychological effects on people. Think of what your company’s about and choose a color that you feel best expresses your values.

Corporate Font

The font you use will also go a long way in establishing your identity. If your company, is fun, think of using a font that is playful. If you want to convey a sense of elegance, go for a curly script. If you want to keep things serious, stick to something bolder and more direct.

In any case, you will always want to make sure your fonts are readable. Custom fonts can also serve to set your business apart

Creating Your Package

Now that you have all these elements, it’s time to start making your corporate identity package. This will include promotional materials that you can give out to people to get the word out about your company. Your kit should include the following:

·       Brochures

·       Business cards

·       Letterheads

·       Catalogues

·       Stationary

·       Flyers

·       Printed advertisements

·       Posters

·       Email templates

·       Presentation folders

The elements that make up your corporate package design are very important. Once you start using them, they will become synonymous with your company so you won’t want to change them down the line. It may be worth it to call an expert in to make sure you get it right the first time.

This guest blog post was provided by Tom Lien at Lien Design. Lien Design has years of experience in the world of graphic design. They are up on the latest trends and will provide unique graphics that will help your company stand out. They provide superior service and they will help you create an identity that will set you apart from the competition. Tom can be reached by phone at 858-336-8906 or by email at tom@liendesign.com

All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.