Posts Tagged ‘crowdfunding’

Crowdfunded into Retail: 3 Ways Brands Flop

Crowdfunding platforms have afforded many entrepreneurs a cost-effective way of funding, gathering early market feedback, and creating buzz around their innovative products. Inevitably this funding and momentum quickly fades post-campaign, and it becomes time to look for ways of continuing momentum, sales, funds, and ultimately growing the business. This often leads brands to leverage customers…

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Crowdfunding ain’t easy

It’s April 10, 2012 and a new smart watch company launches its first Kickstarter campaign. 30 days later and they’ve beat all the crowdfunding records — raising $10,266,845. Three years later, they launch again and raise $20,338,986. Man, this Kickstarter thing is easy! A year later, they launch another product and raise $12,779,843. This is like free…

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5 Top Reasons to Use Crowdfunding to Launch a New Product

If you are not using crowdfunding to launch at least one product per year, you are missing out on billions of dollars of risk-free revenue and millions of new customers. This is true whether you are an established company used to traditional product launches or a funded startup looking to come out with a bang.…

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Getting Your Product Fully Crowdfunded ≠ Success

Today we are talking about what happens AFTER you get your product fully crowdfunded. Common misconceptions exist as well as a general underestimations of the tasks at hand to succeed in the marketplace. Feeding the backers After your project on Kickstarter, Indiegogo, or wherever is finished and funded, you of course have to supply your backers.…

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Many Consumer Product Startups Don’t Survive Retail Because of…

You’ve developed a great product, ran a successful crowdfunding campaign, have investors, positive feedback, received some retailer or distributor interest, and have even nailed down mass-production. Your team is comprised of mostly product engineers, developers, and perhaps some online marketers. Maybe you yourself are heavily involved with helping to create the product. It’s time to…

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Crowdfunding for Product Manufacturers

So you’re an entrepreneur, a startup, an inventor, a manufacturer, or all of the above that needs money for a new venture. Where are you going to turn to raise the money that you need to bring your idea to life? The answer is most likely crowdfunding. Everyone loves innovation and new products, so luckily,…

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Crowdfunding: Is It For You?

Crowdfunding is yet another online trend which has exploded in recent years. The easiest way to define crowd funding would be a project created by a person or a group asking for financial backing from those interested in the project or initiative. It is a way for those without the financial resources to raise money…

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The Crowdfunding Boom

Welcome back, Retailers! Whether you’re a startup or a tried-and-true business, chances are you have money on the mind. While great ideas are common, great execution – and finding the funding – is not. This has been the driving force for the evolution of crowdfunding. Crowdfunding is a funding campaign that raises small amount of…

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