Posts Tagged ‘Selling your product’

You’re Launching a New Product. What Makes You So Special?

The beginning of the year is an exciting time in retail to showcase a new product.  Many of our clients experience a lot of momentum during their product launches during Q1 and at trade shows like the Consumer Electronics Show (CES). Today’s blog addresses the “elephant in the room” for many consumer product companies –…

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Should you use Distributors to get into US Retailers?

Guest Blog written by Tom Larsen – Managing Partner at TD Back Office (www.TDBackOffice.com), a B2B service company that helps retail-oriented product manufacturers managed their back office operations (ie. Order Management, Inventory Management, Sales Support, etc….). Tom can be reached at 530-913-9334, by email at tom@tdbackoffice.com, or visit his website www.tdbackoffice.com There is a common…

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The Crowdfunding Boom

Welcome back, Retailers! Whether you’re a startup or a tried-and-true business, chances are you have money on the mind. While great ideas are common, great execution – and finding the funding – is not. This has been the driving force for the evolution of crowdfunding. Crowdfunding is a funding campaign that raises small amount of…

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How is Your In-Store Marketing?

Hello to all my Retail friends! I hope everyone enjoyed their weekend! I spent mine doing some shopping in the Algonquin Commons area and spent a little more than I should doing “Retail Therapy.” But because I can’t leave the job at home, I found myself paying acute attention to the displays as I was…

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Perfect Product Packaging

Hello to all my Retail Friends, It’s Sam here again, I was thinking about potential blog topics for this week and I decided it was time to spice things up a little bit. So what better way to do that then with pictures! I want to share some content with you that comes from my…

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8 Simple Steps to a Buyer Prsentation

“Hello there. My name is Samantha Zurawski and I am here to tell you about presenting to buyers…” Stop. Stop. Stop.  Just writing that first sentence was physically painful. But we have all experienced the total agony of sitting through a presentation that started with “I’m here to tell you about [fill in topic here].”…

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Generation Y: Myths Busted

Friends of Retail! It’s your favorite retail blogger here again to provide the scoop. As someone of young blood in the marketing industry I am still learning the ropes when it comes to identifying a target market. However, I do know a lot about what I like and what others in my demographic prefer. So…

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Tricks of the Trade Shows

Hello again my retail friends, It’s Sam here again to give you the 411 on all things retail. What’s the hot topic on my mind this week? Trade shows. As a college student my first hand experience with trade shows is extremely minimal. So it got me thinking, what makes trade shows so important and…

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