Posts Tagged ‘twitter’

How to Use LinkedIn For Business

Hello retail-minded friends! A lot of our recent blogs have been focused on retail, which makes sense, seeing as Retailbound is a retail consultancy, however, today, as marketing intern at Retailbound, I would like to bring our focus back to social media. We have already discussed in our blog the growing importance and relevance of…

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The Rise of Social Media: Friend or Foe?

We have all heard debates on social media. Is it beneficial or destructive? But does it really have to be one or the other? Teenagers are commonly considered to be the social media addicts, checking their Facebook, Twitter, and maybe for our artsier member of Generation Y, Pinterest, non stop. I have received criticism from…

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5 Rising Social Media Marketing Trends

It’s easy for retailers to undervalue the importance of a successful social media strategy – after all, we didn’t get into this industry to sit around on Facebook and Twitter all day (hopefully). But lagging behind in social media can mean big losses for your business. WebDAM, a digital asset management platform for marketers, reported…

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The Fosbury Flop of Small Business Marketing

In 1968, Olympic high-jumper Dick Fosbury stunned the athletic community and the world when he approached the high jump bar at full speed and then did something revolutionary: he jumped backwards. At the time, athletes were still using techniques that allowed you to land on your feet, previously a necessity when landing surfaces had been…

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Social Media Bowl XLVIII

Last Sunday, fans around the world sat down to watch the Super Bowl – a record 111.3 million people, according to ESPN. Although the story didn’t end well for Colorado fans, it did for social media. Twitter reported that a record 24.9 million Tweets were sent out about the game and the halftime show, nearly…

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How to Sell to Millennials

It’s a stock photo of twenty-somethings with pearly whites laughing and enjoying a bowl of soup. A banner ad flashing, “Click here to enter to win an iPad.” A television commercial asking us to connect with their dealership on “the Facebook.” Retailers are desperately trying to connect with a new generation of consumers – a…

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Improving Customer Experience with Loyalty Programs

Hello, Retailers! Welcome back from your Thanksgiving holiday! Thanksgiving is one of the biggest traveling times of the year, with over 43 million of us busing, flying, or driving to see loved ones. This Thanksgiving Eve, the Wednesday before Thanksgiving, I was one of the few million who had to travel through the snow to…

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Shop Small Business Saturday Giveaway

In celebration of this year’s Small Business Saturday, Retailbound, Inc. encourages consumers to shop at small businesses on November 30, 2013, via a social media contest. To enter, contestants must tweet @retailbound a photo of their receipt from a purchase made on November 30, 2013, at a small business retailer, or a photo of themselves at…

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Top Online Tools for Every Marketing Team

Hi, retailers, it’s Kira! Is it just me, or has this week seemed crazy hectic? My boss was traveling, the government shut down, and I had FOUR midterm exams. FOUR! Cue the dramatic music and hair-ripping. OK, maybe that’s just me. But luckily, I have a really great tech-friend (everyone needs one of those, by…

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