Launching your product in-store with retailers can be an exciting and nerve-wracking experience. You’ve put in countless hours of hard work, from developing your product to creating an eye-catching packaging design. Now it’s time to show it off to the world.
But before you get too caught up in the excitement, it’s important to make sure your product is stocked and displayed properly for a successful launch. In this blog post, we’ll discuss some key tips on how to stock and display your product in-store with retailers.
Stocking Your Product
The first step to a successful launch in-store is making sure your product is properly stocked. This means having enough inventory on hand to meet demand and making sure it’s always readily available for customers to purchase.
1. Plan ahead
Before your launch, work with the retailer to determine how much stock they will need for their initial order. This will depend on factors such as the size of the store, the expected foot traffic, and past sales data. By planning ahead, you can ensure that you have enough inventory to meet demand and avoid stock shortages.
2. Keep track of inventory
Once your product is on the shelves, it’s important to keep track of inventory levels. Make sure you know when a retailer needs more stock so you can replenish it in a timely manner. This will help maintain a consistent supply for customers and prevent stockouts.
Consider using a barcode system or inventory management software to help you keep track of your stock levels.
3. Rotate stock
To ensure that your product is always fresh and in good condition, it’s important to rotate the stock. This means making sure older products are sold first before newer ones. This will not only prevent waste but also ensure that customers are getting the freshest product possible.
Displaying Your Product
Next, let’s talk about how to display your product in-store to maximize its visibility and appeal to customers.
1. Eye-level placement
Studies have shown that products placed at eye level are the most likely to be purchased. This is because they are easily visible and accessible to customers. So, when working with retailers, make sure your product is placed at eye level on the shelves.
2. Use attractive packaging
The packaging of your product plays a big role in its appeal to customers. Make sure it stands out on the shelf and is visually appealing. This will help draw attention to your product and increase sales.
3. Create a display
Consider creating a special display for your product, whether it be a standalone display or part of a larger promotional display. This will help draw even more attention to your product and make it stand out from competitors.
4. Utilize signage
Signage is another important aspect of in-store product displays. Make sure you have clear and concise signage that highlights the benefits and features of your product. This will help educate customers and entice them to make a purchase.
5. Keep it organized
Finally, make sure your product is always displayed in an organized and neat manner. This will not only make it more visually appealing but also make it easier for customers to find and access your product.
By following these tips for stocking and displaying your product in-store, you can increase its visibility and appeal to potential customers. Remember to work closely with retailers and continually monitor and improve your in-store displays for a successful launch and ongoing sales. With the right display, you can make your product stand out and capture the attention of customers, leading to a successful launch in-store.
So don’t overlook the importance of proper product placement and presentation when working with retailers. Whether it’s through eye-catching packaging, special displays, effective signage, or organized placement, make sure your product is presented in the best possible way to ensure a successful retail launch. Keep these tips in mind and you’ll be on your way to successfully stocking and displaying your product in-store. Happy selling!
If you’re a manufacturer looking to successfully launch your product in retail, Retailbound is here to help! With our expertise in retail strategy and store execution, we can assist you with launching, growing and managing your products in retail. Contact us today to learn more about our services and how we can help you have a successful launch in-store.
