Selling to Retail

Since Retailbound was founded in 2008, we’ve seen thousands of products launch, fail, succeed, and everything in between in the retail space. There’s a lot to be said about a brand’s likelihood of success by how proactive or reactive the team is in developing and executing retail strategies. Example concepts: Do you treat your retailers…

Holiday gift guides are a top priority for many tech brands. Earning a spot on these Christmas-themed lists and roundups isn’t just considered a high honor – it’s the best press any company could ask for heading into the gift-giving season. However, in a season where hundreds of new gadgets hit the market, it’s becoming…

Have you ever heard the phrase “If it’s too good, then it probably is”? When it comes to establishing your business in retail – whether that be online retailers, distributors, or national chains – this phrase is good to keep in your back pocket when planning your channel and retail growth strategy. In this internet…

Good news…you got your first large purchase order from a large retailer. Bad news…you don’t know how you are going to finance the order. Growing a wholesale business can come with ups and downs.  Managing working capital can be stressful—especially when you’re faced with fulfilling a large order you simply don’t have the cash to…

One of the advantages of working at a full-service retail management firm is that you see all sides of unique challenges and situations consumer brands face when trying to prepare or execute retail initiatives. Of course, there are recurring themes, and one of those themes is misaligned expectations with performance based partners or agents. How…

At Retailbound we work with consumer brands – both large and small – who are either launching a new product in retail or trying to position themselves more competitively in the space. Some obvious topics most companies think about (and sometimes get right) include pricing, packaging, promotional strategies, and which channels they’d like to place…

Most tech brands, regardless of industry, have asked themselves this question at least once: how can I continue to earn consistent media coverage when either: Our brand isn’t launching a new product for several months? There’s an unexpected delay in product availability? While you might think it’s a good time to wind down on your…

As a young product brand trying to make it big in the retail space, you get a lot of advice. Some advice may be good while others may be harmful for your product or for your company. In this short blog piece, I want to bust the common myths when selling to retailers. After 10+…

The Amazon Early Reviewer Program is a tool by Amazon.com for Amazon.com sellers that encourages customers who have already purchased a product to share their honest, authentic experience about the product. This article will outline why Amazon has launched the problem with inauthentic reviews, what the Amazon Early Reviewer Program is, who is selected for…

Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!…