Selling to Retail

Expanding initiatives in new and existing consumer markets around the world and bolstering alliances between consumer brands and the investment community are two major developments for Retailbound. In light of them, the team is extremely excited to recently bring Gil Taran on board as its Chief Revenue Officer. Gil brings years of experience as a…

Many new and up-and-coming brands make quick (and potentially damaging) decisions to enter the retail market by selling exclusively online. Naturally, for people who find they’re too busy or simply dislike shopping, the ability to purchase online has represented a welcome change.  Notwithstanding the continuing popularity of Amazon Prime’s two-day shipping option, manufacturers might be…

From startups to large established product brands, retail arbitrage impacts most retail brands at some stage in their development. Retail arbitrage is when a reseller buys a product at a very low price (usually on sale) and resells them online (i.e. Craigslist, eBay, Amazon, etc..) for a profit. Some resellers make their entire living off of this strategy.…

It’s April 10, 2012 and a new smart watch company launches its first Kickstarter campaign. 30 days later and they’ve beat all the crowdfunding records — raising $10,266,845. Three years later, they launch again and raise $20,338,986. Man, this Kickstarter thing is easy! A year later, they launch another product and raise $12,779,843. This is like free…

Since Retailbound was founded in 2008, we’ve seen thousands of products launch, fail, succeed, and everything in between in the retail space. There’s a lot to be said about a brand’s likelihood of success by how proactive or reactive the team is in developing and executing retail strategies. Example concepts: Do you treat your retailers…

Holiday gift guides are a top priority for many tech brands. Earning a spot on these Christmas-themed lists and roundups isn’t just considered a high honor – it’s the best press any company could ask for heading into the gift-giving season. However, in a season where hundreds of new gadgets hit the market, it’s becoming…

Have you ever heard the phrase “If it’s too good, then it probably is”? When it comes to establishing your business in retail – whether that be online retailers, distributors, or national chains – this phrase is good to keep in your back pocket when planning your channel and retail growth strategy. In this internet…

Good news…you got your first large purchase order from a large retailer. Bad news…you don’t know how you are going to finance the order. If you’re considering the option of business loans, you may want to see the information here on mistakes you will want to avoid when seeking such a loan. Growing a wholesale…

One of the advantages of working at a full-service retail management firm is that you see all sides of unique challenges and situations consumer brands face when trying to prepare or execute retail initiatives. Of course, there are recurring themes, and one of those themes is misaligned expectations with performance based partners or agents. How…

At Retailbound we work with consumer brands – both large and small – who are either launching a new product in retail or trying to position themselves more competitively in the space. Some obvious topics most companies think about (and sometimes get right) include pricing, packaging, promotional strategies, and which channels they’d like to place…