Selling to Retail

Since our recent post “Top 10 Mistakes Potential Retail Vendors Make” was a big hit on Linkedin, we thought why not create a post on the top 10 tips for product start-ups to make the 2019 Consumer Electronics Show (CES) successful. Ever since the early 1990s, I have attended CES and have seen the show…

At Retailbound, we get to talk to a lot of entrepreneurs, inventors, and small suppliers.  While most of them have good intentions, there are mistakes made before they become our clients. Here is our top 10 List of common mistakes that potential retail suppliers make: 10. Getting advice from people who have little or no…

Shelf positioning is a crucial front in the battle for shoppers. Mobile Audits improve on-shelf awareness and help companies ensure planogram compliance by offering a direct line of sight into stores. To win shoppers, safeguard against poor and improper shelf placement. It can be argued that the planogram is one of the most important category…

At Retailbound, it’s my job to find products that have the potential to establish or scale out a retail presence in today’s super competitive omni-channel market. It’s not about being the newest tech or having the best PR firm – there’s lots of factors retail buyers, reps, distributors, and people like myself look for. Financially…

Whether you are an established brand or a young start-up, there are always issues with products being executed properly in retail. Your company has seemingly completed all the necessary tasks getting your product placed in-store with retailers and now you find out that your target customers are not having a desired experience when shopping at…

It’s common for a hardware startup to be wary of the retail space. Margins, upfront costs, logistics, new marketing tactics, and other moving pieces can be unfamiliar to many smaller teams of engineers, designers, or developers who come up with a new product. I interviewed up-and-coming technology and hardware CEO – Danny at EVEN (MeQ…

Trade shows can be a fantastic way to launch a new product, find new partners, and garner attention for your brand. It can also be a fantastic way to waste money if you focus too heavily on preparation over execution. Many up-and-coming CPG brands I talk to are looking at CES or the NY Toy…

For brands that are interested in getting their products sold into retailers,  product liability insurance a required necessity of doing business with them. Just like a signed vendor agreement and a W9 (or W8-BEN if you are an International Vendor), a Certificate of Insurance (aka Product Liability Insurance) is mandatory paperwork as part of the…

As always I try to make these posts very concise and to the point.  This one deals with two specific points that your retail buyers care about most.  It basically boils down to time and money.  But to understand the significance and incorporate changes into your business requires some effort on your part. These two…

One of the most common topics brought up by physical product brands is developing strategy between Amazon vs retail (online or offline). While retailers and Amazon will be battling for years to come, what matters to your brand is how to navigate the battlefield. Amazon and retailers operate in a very different way. It’s not…