Selling to Retail

Execution is Limiting Your ROI at Trade Shows

Trade shows can be a fantastic way to launch a new product, find new partners, and garner attention for your brand. It can also be a fantastic way to waste money if you focus too heavily on preparation over execution. Many up-and-coming CPG brands I talk to are looking at CES or the NY Toy…

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Why Brands Interested in Retail need Product Liability Insurance

For brands that are interested in getting their products sold into retailers, product liability insurance a required necessity of doing business with them. Just like a signed vendor agreement and a W9 (or W8-BEN if you are an International Vendor), a Certificate of Insurance (aka Product Liability Insurance) is mandatory paperwork as part of the…

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What Retail Buyers Really Care About

As always I try to make these posts very concise and to the point.  This one deals with two specific points that your retail buyers care about most.  It basically boils down to time and money.  But to understand the significance and incorporate changes into your business requires some effort on your part. These two…

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Expanding Your Sales from Amazon to Retail

One of the most common topics brought up by physical product brands is developing strategy between Amazon vs retail (online or offline). While retailers and Amazon will be battling for years to come, what matters to your brand is how to navigate the battlefield. Amazon and retailers operate in a very different way. It’s not…

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3 Tips to Improve Retailer In-Store Execution

Retail product manufacturers spend a lot of time, effort and money in getting their product placed with a major retailer like Walmart, Home Depot or Best Buy.  However, no matter how much planning there goes on at the corporate buying office of these large retailers with their product vendors, there is always a chance that…

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9 Steps for Tradeshow Marketing Success

A solid strategy is required to make the most of your tradeshow marketing efforts. While some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Here are 9…

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Retail Brick-and-Mortar vs E-Commerce

For consumer packaged goods, the grass may not always be greener when deciding which side to allocate resources – E-Commerce (direct-to-consumer) vs brick-and-mortar. Platforms like Magento and digital solutions like E-statements have allowed E-commerce to flourish. If you are operating on Magento, it is essential that you embrace search engine optimization. Visiting http://victoriousseo.com/verticals/magento-seo/ would provide…

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The Danger of Retail Strategy Without Execution Experience

In today’s competitive retail environment consumer product startups need to do everything faster while maintaining and building a brand known for quality and value. If you’re a startup trying to sell your products into retail, there’s never been a better time to do so. This is due, to some degree, to the resources now at…

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Getting into Retail is Easy, It’s Up To You to Stay There

We work with hundreds of up-and-coming CPG brands because of our partnerships (such as Indiegogo) and because of our track record of pioneering new products in the retail distribution (and b2b) space. Time and time again there’s an imbalance of perceived significance between sell-in and sell-through. Sell-in: When a retailer purchases product from a manufacturer…

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The Battle between Retailer and Manufacturer

Retailers and manufacturers constantly battle over the placement, promotion, and pricing of products. However, the current retail landscape has retailers pulling ahead with greater demands, increasing pressure on manufacturers. Major consumer goods companies are disputing with large retailers—such as Office Depot, Toys “R” Us, and Walmart—over the use of trade promotion dollars and product orders.…

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