Posts Tagged ‘ecommerce’

Bridging the Gap from Digital to Retail

In today’s omni-channel market, retail is simply another medium of interacting and selling to your target customer base.  Similarly to retail, Amazon and direct-to-consumer channels are an opportunity. It can be done correctly, incorrectly, or somewhere in between. Most new product brands I speak with begin their growth journey selling online due to the thick barrier-of-entry to physical retail. However,…

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Retail Brick-and-Mortar vs E-Commerce

For consumer packaged goods, the grass may not always be greener when deciding which side to allocate resources – E-Commerce (direct-to-consumer) vs brick-and-mortar. Regardless of the grass color, regardless of the side, there’s almost always grass (opportunity). We all want to see the biggest return-on-investment when selling our products through sales channels. Many would have…

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The Amazon Buy Box: Why You Need it and How to Win It

For about 15 years Amazon has offered a platform for retailers and sellers to showcase their world-class brands, reach new customers and increase their sales. Amazon continues to lead the e-retail market in innovation, which not only benefits online buyers but creates huge opportunities for online sellers. One of Amazon’s innovative seller features is the…

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Improving the Online Shopping Experience

In 2012, more than 90,000 U.S. retailers had an online presence – raking in combined revenue of roughly $197 billion. And though online sales have continued to grow, small retailers have struggled to compete with ecommerce giants like Amazon and big-box retailers like Walmart and Target, who have invested heavily in the online shopping experience.…

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Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Welcome back, retail enthusiasts! One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers, to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. As Robert Gilbreath, VP of…

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