Posts Tagged ‘How to sell my product to retailers’

Scaling vs Stalling Sales at Retail: Proactive vs Reactive Brands

Since Retailbound was founded in 2008, we’ve seen thousands of products launch, fail, succeed, and everything in between in the retail space. There’s a lot to be said about a brand’s likelihood of success by how proactive or reactive the team is in developing and executing retail strategies. Example concepts: Do you treat your retailers…

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Common Myths When Selling to Retailers

As a young product brand trying to make it big in the retail space, you get a lot of advice. Some advice may be good while others may be harmful for your product or for your company. In this short blog piece, I want to bust the common myths when selling to retailers. After 10+…

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PR vs. Paid Advertising

Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!…

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Bridging the Gap from Digital to Retail

In today’s omni-channel market, retail is simply another medium of interacting and selling to your target customer base.  Similarly to retail, Amazon and direct-to-consumer channels are an opportunity. It can be done correctly, incorrectly, or somewhere in between. Most new product brands I speak with begin their growth journey selling online due to the thick barrier-of-entry to physical retail. However,…

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Top 10 Mistakes Potential Retail Vendors Make

At Retailbound, we get to talk to a lot of entrepreneurs, inventors, and small suppliers.  While most of them have good intentions, there are mistakes made before they become our clients. Here is our top 10 List of common mistakes that potential retail suppliers make: 10. Getting advice from people who have little or no…

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Carving Out Your Niche in Retail as a Startup

It’s common for a hardware startup to be wary of the retail space. Margins, upfront costs, logistics, new marketing tactics, and other moving pieces can be unfamiliar to many smaller teams of engineers, designers, or developers who come up with a new product. I interviewed up-and-coming technology and hardware CEO – Danny at EVEN (MeQ…

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Why Brands Interested in Retail need Product Liability Insurance

For brands that are interested in getting their products sold into retailers, product liability insurance a required necessity of doing business with them. Just like a signed vendor agreement and a W9 (or W8-BEN if you are an International Vendor), a Certificate of Insurance (aka Product Liability Insurance) is mandatory paperwork as part of the…

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3 Tips to Improve Retailer In-Store Execution

Retail product manufacturers spend a lot of time, effort and money in getting their product placed with a major retailer like Walmart, Home Depot or Best Buy.  However, no matter how much planning there goes on at the corporate buying office of these large retailers with their product vendors, there is always a chance that…

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Retail Brick-and-Mortar vs E-Commerce

For consumer packaged goods, the grass may not always be greener when deciding which side to allocate resources – E-Commerce (direct-to-consumer) vs brick-and-mortar. Platforms like Magento and digital solutions like E-statements have allowed E-commerce to flourish. If you are operating on Magento, it is essential that you embrace search engine optimization. Visiting http://victoriousseo.com/verticals/magento-seo/ would provide…

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Working with US retailers As a Foreign Product Brand

Because the majority of product brands & startups we speak with are headquartered outside the US, we thought it made sense to share some tips that are all-too-often overlooked. Typical Major Obstacles Being a product startup already has some major challenges. Being a “foreign” startup or product brand has some unique hurdles: Consumers typically don’t…

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