Posts Tagged ‘How to sell my product to retailers’

Carving Out Your Niche in Retail as a Startup

It’s common for a hardware startup to be wary of the retail space. Margins, upfront costs, logistics, new marketing tactics, and other moving pieces can be unfamiliar to many smaller teams of engineers, designers, or developers who come up with a new product. I interviewed up-and-coming technology and hardware CEO – Danny at EVEN (MeQ…

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Why Brands Interested in Retail need Product Liability Insurance

For brands that are interested in getting their products sold into retailers,  product liability insurance a required necessity of doing business with them. Just like a signed vendor agreement and a W9 (or W8-BEN if you are an International Vendor), a Certificate of Insurance (aka Product Liability Insurance) is mandatory paperwork as part of the…

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3 Tips to Improve Retailer In-Store Execution

Retail product manufacturers spend a lot of time, effort and money in getting their product placed with a major retailer like Walmart, Home Depot or Best Buy.  However, no matter how much planning there goes on at the corporate buying office of these large retailers with their product vendors, there is always a chance that…

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Retail Brick-and-Mortar vs E-Commerce

For consumer packaged goods, the grass may not always be greener when deciding which side to allocate resources – E-Commerce (direct-to-consumer) vs brick-and-mortar. Regardless of the grass color, regardless of the side, there’s almost always grass (opportunity). We all want to see the biggest return-on-investment when selling our products through sales channels. Many would have…

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Working with US retailers As a Foreign Product Brand

Because the majority of product brands & startups we speak with are headquartered outside the US, we thought it made sense to share some tips that are all-too-often overlooked. Typical Major Obstacles Being a product startup already has some major challenges. Being a “foreign” startup or product brand has some unique hurdles: Consumers typically don’t…

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A New Retail Growth Model for Product Startups

This blog post talks about the explosion of product startups and why the retail growth model at Retailbound is an answer to complete this “ecosystem” of turning these startups into stable companies. Today’s Scenario: There’s never been a better time to be a consumer product entrepreneur. Manufacturing has improved for small scale companies. Crowdfunding provides…

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Lessons from Failed Product Launches

The majority of my three years at Retailbound have been spent talking to smaller consumer product manufacturers and startups about the challenges they face bringing new products into the US/North American market. I’ve had hundreds of conversations with C-level executives as well as overwhelmed, yet ambitious business developers looking to beat the odds in retail.…

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Risk is Unavoidable in Retail. So Minimize It.

A new year means new possibilities, strategies, goals, and risks for your business. This blog is for product companies entering retail soon, or thinking about launching a product into the market for the first time. Crowdfunding and manufacturing innovations have made it vastly easier to create a product business from a unique idea. Ecommerce is…

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Many Consumer Product Startups Don’t Survive Retail Because of…

You’ve developed a great product, ran a successful crowdfunding campaign, have investors, positive feedback, received some retailer or distributor interest, and have even nailed down mass-production. Your team is comprised of mostly product engineers, developers, and perhaps some online marketers. Maybe you yourself are heavily involved with helping to create the product. It’s time to…

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