Posts Tagged ‘How to sell my product to retailers’

A New Retail Growth Model for Product Startups

This blog post talks about the explosion of product startups and why the retail growth model at Retailbound is an answer to complete this “ecosystem” of turning these startups into stable companies. Today’s Scenario: There’s never been a better time to be a consumer product entrepreneur. Manufacturing has improved for small scale companies. Crowdfunding provides…

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Lessons from Failed Product Launches

The majority of my three years at Retailbound have been spent talking to smaller consumer product manufacturers and startups about the challenges they face bringing new products into the US/North American market. I’ve had hundreds of conversations with C-level executives as well as overwhelmed, yet ambitious business developers looking to beat the odds in retail.…

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Risk is Unavoidable in Retail. So Minimize It.

A new year means new possibilities, strategies, goals, and risks for your business. This blog is for product companies entering retail soon, or thinking about launching a product into the market for the first time. Crowdfunding and manufacturing innovations have made it vastly easier to create a product business from a unique idea. If that…

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Many Consumer Product Startups Don’t Survive Retail Because of…

You’ve developed a great product, ran a successful crowdfunding campaign, have investors, positive feedback, received some retailer or distributor interest, and have even nailed down mass-production. Your team is comprised of mostly product engineers, developers, and perhaps some online marketers. Maybe you yourself are heavily involved with helping to create the product. It’s time to…

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Hardware Startups: Filling the Business Gap

This post was inspired after watching a video from the hardware VC company Bolt titled “Why Investing in Hardware is Hot Again“. As I was watching the video, an interesting point came up that resonated with my own work helping hardware companies grow and scale in retail. The point was that many hardware startups consist…

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Top 5 Ways to Avoid Risk in Retail!

In the spirit of the modern, cut-throat world of retail.. let’s just get down to brass tacks. To be successful in retail, you need to be different. Different product, a different marketing approach, different perspectives. Even if it something as simple as using storage containers for seasonal retail surplus, this may make such a difference…

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Leveraging Internal Advantages to Succeed in Retail

Whether you follow my posts or you’re a first-time reader, I’m all about helping smaller consumer goods manufacturers navigate and understand retail.  Each of my posts is based on conversations I have with real businesses and more importantly real people with real challenges growing product sales.    Every manufacturer has different needs which is why…

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Should you use Distributors to get into US Retailers?

Guest Blog written by Tom Larsen – Managing Partner at TD Back Office (www.TDBackOffice.com), a B2B service company that helps retail-oriented product manufacturers managed their back office operations (ie. Order Management, Inventory Management, Sales Support, etc….). Tom can be reached at 530-913-9334, by email at tom@tdbackoffice.com, or visit his website www.tdbackoffice.com There is a common…

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Essential Tips For Retail-Oriented Manufacturers

Want to sell your products to retailers? Read our essential tips listed below if you want to be successful in this particular industry. 1. Focus on the retailer and provide world-class customer service. Understand their wants, needs and desires — build your business to deliver these. 2. Establish your brand and values. Build a brand…

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