Engagement

The Rise of Social Media: Friend or Foe?

We have all heard debates on social media. Is it beneficial or destructive? But does it really have to be one or the other? Teenagers are commonly considered to be the social media addicts, checking their Facebook, Twitter, and maybe for our artsier member of Generation Y, Pinterest, non stop. I have received criticism from…

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Winning Negotiations: 4 Tips for Suppliers

The average retailer is focused on their bottom line, and when it comes to suppliers, retailers will seek to maximize their profit margin and minimize workload and costs. As Tim Potter, a small business marketing expert based out of London, says, “A retailer is a bit like having a salesman who demands the highest bonuses,…

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5 Rising Social Media Marketing Trends

It’s easy for retailers to undervalue the importance of a successful social media strategy – after all, we didn’t get into this industry to sit around on Facebook and Twitter all day (hopefully). But lagging behind in social media can mean big losses for your business. WebDAM, a digital asset management platform for marketers, reported…

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Tips for Liquidating Inventory

Inevitably, every retailer has faced this classic dilemma: you bought too much stock of an item, a new model came out for merchandise you still have a significant amount of, you didn’t sell your entire holiday inventory, or maybe a product just isn’t moving as quickly as you’d like. Matt Konkle, President of Fifth Gear,…

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How to Maintain a Positive Supplier Relationship

Welcome back retail enthusiasts! Last week we talked about how to find your perfect vendor partner – a supplier you can rely on for a successful, long-term partnership. But what if you’ve already found your vendors, how can you know that they are the best fit for your business? That’s what we’re talking about today…

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Creating a Vendor Partnership

All businesses, no matter their size or focus, rely on their suppliers. But many businesses do not know how to thoroughly evaluate and maintain this critical business relationship, which can cause a discrepancy between your expectations and a vendor’s abilities. A mismatch between your needs and a supplier’s offerings can add costs, delays, and ultimately…

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The Fosbury Flop of Small Business Marketing

In 1968, Olympic high-jumper Dick Fosbury stunned the athletic community and the world when he approached the high jump bar at full speed and then did something revolutionary: he jumped backwards. At the time, athletes were still using techniques that allowed you to land on your feet, previously a necessity when landing surfaces had been…

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Social Media Bowl XLVIII

Last Sunday, fans around the world sat down to watch the Super Bowl – a record 111.3 million people, according to ESPN. Although the story didn’t end well for Colorado fans, it did for social media. Twitter reported that a record 24.9 million Tweets were sent out about the game and the halftime show, nearly…

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Tips on Opening a Successful Mall Kiosk

Welcome back retail enthusiasts! We’ve all been out at the mall and walked by dozens of mall kiosks and carts, and many of us have stopped to make planned or impromptu purchases. Mall kiosks can be a lucrative venture for many retailers. These venues have low startup costs, especially compared with opening a new storefront.…

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RETAILBOUND NEW YEAR GIVEAWAY

Have you been looking to improve or expand your business? Need some advice on how to bring your product to market? Then we’re what you’ve been looking for and for the first time ever we’re giving away five (5) FREE one-hour long sessions to help your business kick off 2014 right! Here at Retailbound, we…

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