Posts Tagged ‘How to sell to retailers’

Top 10 Mistakes Potential Retail Vendors Make

At Retailbound, we get to talk to a lot of entrepreneurs, inventors, and small suppliers.  While most of them have good intentions, there are mistakes made before they become our clients. Here is our top 10 List of common mistakes that potential retail suppliers make: 10. Getting advice from people who have little or no…

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The Battle between Retailer and Manufacturer

Retailers and manufacturers constantly battle over the placement, promotion, and pricing of products. However, the current retail landscape has retailers pulling ahead with greater demands, increasing pressure on manufacturers. Major consumer goods companies are disputing with large retailers—such as Office Depot, Toys “R” Us, and Walmart—over the use of trade promotion dollars and product orders.…

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Retail Growth: Chicken or Egg Scenario

As always, my LinkedIn articles are meant to be solution-oriented based on my conversations with smaller consumer product manufacturers. Today’s article deals with a challenge that many young product brands face when it becomes time to start investing more into retail growth. It’s commonly referred to as the “chicken or the egg” challenge…. let me…

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Many Consumer Product Startups Don’t Survive Retail Because of…

You’ve developed a great product, ran a successful crowdfunding campaign, have investors, positive feedback, received some retailer or distributor interest, and have even nailed down mass-production. Your team is comprised of mostly product engineers, developers, and perhaps some online marketers. Maybe you yourself are heavily involved with helping to create the product. It’s time to…

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Retail Customer Service Tips

Everyone knows that having excellent customer service and creating a positive customer experience as a retailer is a must. If you know the 8020 rule, or the Pareto Principle, you also know that 80% of your sales come from 20% of your customers. Retailers need to do whatever they can to make sure their customers…

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Hardware Startups: Filling the Business Gap

This post was inspired after watching a video from the hardware VC company Bolt titled “Why Investing in Hardware is Hot Again“. As I was watching the video, an interesting point came up that resonated with my own work helping hardware companies grow and scale in retail.  The point was that many hardware startups consist…

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Top 5 Ways to Avoid Risk in Retail!

In the spirit of the modern, cut-throat world of retail.. let’s just get down to brass tacks.  To be successful in retail, you need to be different.  Different product, different marketing approach, different perspectives.  But even those who differentiate themselves in the market can overlook certain risks in retail. While you can never fully eliminate…

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A Little Quality Control Goes a Long Way

Beyond the brand building, defining your market and marketing to retailers is one of the most underrated elements of managing your business – quality control. Quality control is absolutely essential for a business’ reputation. We’d like to think that you want to be the company that’s remembered for shipping quality products with no defects or…

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Retail Buyers Care About Just Two Things

As always I try to make these posts very concise and to the point.  This one deals with two specific points that your retailer or distributor buyers care about most.  It basically boils down to time and money.  But to understand the significance and incorporate changes into your business requires some effort on your part.…

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Can’t get into retail stores? Try this approach..

Whether you’re a manufacturer who’s having a tough time getting into your first or even 5,000th retail store, there may be a better way to approach this challenge than to simply look for that “connection” or special “in”. If you follow our other posts here, then you might know where this is going.  we hear…

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