Posts Tagged ‘Retail Marketing’

Benefits of Outsourcing Your Retail Channel Marketing

If you have an ongoing and frequent need to market your business at retail, you need someone to champion these efforts. In today’s unpredictable economy, companies are trying to find new and innovative ways to keep the marketing momentum going – while dealing with budget cutbacks and dramatic fluctuations in the market. In this type…

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Why Branding is important to Retail Product Manufacturers

Branding is something that is talked about frequently in the world of marketing, both on and off the Internet. Branding is a way to uniquely identify your product or your business so that you stand out among the competition. Some of these companies that successfully use branding are Apple, Walmart, McDonalds, Amazon.com, and Nike. These…

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When Your Products At Retail Fail

Guest Blog written by Tom Larsen – Managing Partner at TD Back Office (www.TDBackOffice.com), a B2B service company that helps retail-oriented product manufacturers managed their back office operations (ie. Order Management, Inventory Management, Sales Support, etc….). Tom can be reached at 530-913-9334, by email at tom@tdbackoffice.com or visit his website http://www.tdbackoffice.com Rarely in consumer products…

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The Fosbury Flop of Small Business Marketing

In 1968, Olympic high-jumper Dick Fosbury stunned the athletic community and the world when he approached the high jump bar at full speed and then did something revolutionary: he jumped backwards. At the time, athletes were still using techniques that allowed you to land on your feet, previously a necessity when landing surfaces had been…

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Essential Tips For Retail-Oriented Manufacturers

Want to sell your products to retailers? Read our essential tips listed below if you want to be successful in this particular industry. 1. Focus on the retailer and provide world-class customer service. Understand their wants, needs and desires — build your business to deliver these. 2. Establish your brand and values. Build a brand…

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Where Do I Start To Grow My Retail Business? Try Marketing!

A common question is, “how do I get my product or service known?”  In many cases, the thought is that create the produce/service and the customers will come.  Well this isn’t the Field of Dreams and this approach is not one I would bank on.  Also, others get behind one type of marketing activity and…

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How is Your In-Store Marketing?

Hello to all my Retail friends! I hope everyone enjoyed their weekend! I spent mine doing some shopping in the Algonquin Commons area and spent a little more than I should doing “Retail Therapy.” But because I can’t leave the job at home, I found myself paying acute attention to the displays as I was…

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Perfect Product Packaging

Hello to all my Retail Friends, It’s Sam here again, I was thinking about potential blog topics for this week and I decided it was time to spice things up a little bit. So what better way to do that then with pictures! I want to share some content with you that comes from my…

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8 Simple Steps to a Buyer Prsentation

“Hello there. My name is Samantha Zurawski and I am here to tell you about presenting to buyers…” Stop. Stop. Stop.  Just writing that first sentence was physically painful. But we have all experienced the total agony of sitting through a presentation that started with “I’m here to tell you about [fill in topic here].”…

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