Posts Tagged ‘how to sell to large retailers’

At Retailbound, it’s my job to find products that have the potential to establish or scale out a retail presence in today’s super competitive omni-channel market. It’s not about being the newest tech or having the best PR firm – there’s lots of factors retail buyers, reps, distributors, and people like myself look for. Financially…

Whether you are an established brand or a young start-up, there are always issues with products being executed properly in retail. Your company has seemingly completed all the necessary tasks getting your product placed in-store with retailers and now you find out that your target customers are not having a desired experience when shopping at…

For consumer packaged goods, the grass may not always be greener when deciding which side to allocate resources – E-Commerce (direct-to-consumer) vs brick-and-mortar. Regardless of the grass color, regardless of the side, there’s almost always grass (opportunity). We all want to see the biggest return-on-investment when selling our products through sales channels. Many would have…

This blog post was inspired by yet another example of a promising consumer product startup (especially in tech) that’s closing its doors. In this case it happens to be Doppler Labs. While hindsight is 20/20, there’s more than enough history of failed hardware/consumer product startups to avoid the fundamental pitfalls. In fact, I’ve talked about…

Let’s Set the Stage You’ve built a unique product, can financially handle POs, have a well-defined retail strategy to minimize risk, and have established interest from some key retail partners. You’ve made it further than most product entrepreneurs and it’s time to start executing your way towards scaleable channel revenue. And here’s where this article…

This article is inspired by conversations I have on a regular basis with startup CEOs, CMOs, or VP of Sales regarding their product businesses trying to expand business in the US retail market. Many startup executives are very intelligent and motivated people; however, mistakes are made not for a lack of available advice or strategy…

Trying to get your product into large retailers like Wal-Mart, Best Buy, or Home Depot? Many thousands of businesses every year dream of getting their products into retailers like these.  However, only a handful of vendors will make the cut.  Why do some companies make it on the retailer’s shelves while many others don’t? To…