Posts Tagged ‘how to sell to large retailers’
Believe Retail is Dead? Think Again!
Many new and up-and-coming brands make quick (and potentially damaging) decisions to enter the retail market by selling exclusively online. Naturally, for people who find they’re too busy or simply dislike shopping, the ability to purchase online has represented a welcome change. Notwithstanding the continuing popularity of Amazon Prime’s two-day shipping option, manufacturers might be…
Read MoreThe Unsung Reasons Retail is Tough
At Retailbound we work with consumer brands – both large and small – who are either launching a new product in retail or trying to position themselves more competitively in the space. Some obvious topics most companies think about (and sometimes get right) include pricing, packaging, promotional strategies, and which channels they’d like to place…
Read MoreCommon Myths When Selling to Retailers
As a young product brand trying to make it big in the retail space, you get a lot of advice. Some advice may be good while others may be harmful for your product or for your company. In this short blog piece, I want to bust the common myths when selling to retailers. After 10+…
Read MoreTop 10 Mistakes Potential Retail Vendors Make
At Retailbound, we get to talk to a lot of entrepreneurs, inventors, and small suppliers. While most of them have good intentions, there are mistakes made before they become our clients. Here is our top 10 List of common mistakes that potential retail suppliers make: 10. Getting advice from people who have little or no…
Read MoreHow Retailers Sort Through the Good, Bad, and Ugly Products
At Retailbound, it’s my job to find products that have the potential to establish or scale out a retail presence in today’s super competitive omni-channel market. It’s not about being the newest tech or having the best PR firm – there’s lots of factors retail buyers, reps, distributors, and people like myself look for. Financially…
Read MoreHow To Improve In-Store Retail Execution
Whether you are an established brand or a young start-up, there are always issues with products being executed properly in retail. Your company has seemingly completed all the necessary tasks getting your product placed in-store with retailers and now you find out that your target customers are not having a desired experience when shopping at…
Read MoreRetail Brick-and-Mortar vs E-Commerce
For consumer packaged goods, the grass may not always be greener when deciding which side to allocate resources – E-Commerce (direct-to-consumer) vs brick-and-mortar. Platforms like Magento and digital solutions like E-statements have allowed E-commerce to flourish. If you are operating on Magento, it is essential that you embrace search engine optimization. Visiting http://victoriousseo.com/verticals/magento-seo/ would provide…
Read MoreBeing a Consumer Product Startup in Today’s Retail Ecosystem
This blog post was inspired by yet another example of a promising consumer product startup (especially in tech) that’s closing its doors. In this case it happens to be Doppler Labs. While hindsight is 20/20, there’s more than enough history of failed hardware/consumer product startups to avoid the fundamental pitfalls. In fact, I’ve talked about…
Read MoreAchieving Scaleable Growth in Retail
Let’s Set the Stage You’ve built a unique product, can financially handle POs, have a well-defined retail strategy to minimize risk, and have established interest from some key retail partners. You’ve made it further than most product entrepreneurs and it’s time to start executing your way towards scaleable channel revenue. And here’s where this article…
Read MoreLet’s Save Your Hardware Startup from Retail
This article is inspired by conversations I have on a regular basis with startup CEOs, CMOs, or VP of Sales regarding their product businesses trying to expand business in the US retail market. Many startup executives are very intelligent and motivated people; however, mistakes are made not for a lack of available advice or strategy…
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