Posts Tagged ‘how to sell to large retailers’

At Retailbound we work with consumer brands – both large and small – who are either launching a new product in retail or trying to position themselves more competitively in the space. Some obvious topics most companies think about (and sometimes get right) include pricing, packaging, promotional strategies, and which channels they’d like to place…

As a young product brand trying to make it big in the retail space, you get a lot of advice. Some advice may be good while others may be harmful for your product or for your company. In this short blog piece, I want to bust the common myths when selling to retailers. After 10+…

At Retailbound, we get to talk to a lot of entrepreneurs, inventors, and small suppliers.  While most of them have good intentions, there are mistakes made before they become our clients. Here is our top 10 List of common mistakes that potential retail suppliers make: 10. Getting advice from people who have little or no…

At Retailbound, it’s my job to find products that have the potential to establish or scale out a retail presence in today’s super competitive omni-channel market. It’s not about being the newest tech or having the best PR firm – there’s lots of factors retail buyers, reps, distributors, and people like myself look for. Financially…

Whether you are an established brand or a young start-up, there are always issues with products being executed properly in retail. Your company has seemingly completed all the necessary tasks getting your product placed in-store with retailers and now you find out that your target customers are not having a desired experience when shopping at…

For consumer packaged goods, the grass may not always be greener when deciding which side to allocate resources – E-Commerce (direct-to-consumer) vs brick-and-mortar. Regardless of the grass color, regardless of the side, there’s almost always grass (opportunity). We all want to see the biggest return-on-investment when selling our products through sales channels. Many would have…

This blog post was inspired by yet another example of a promising consumer product startup (especially in tech) that’s closing its doors. In this case it happens to be Doppler Labs. While hindsight is 20/20, there’s more than enough history of failed hardware/consumer product startups to avoid the fundamental pitfalls. In fact, I’ve talked about…

Let’s Set the Stage You’ve built a unique product, can financially handle POs, have a well-defined retail strategy to minimize risk, and have established interest from some key retail partners. You’ve made it further than most product entrepreneurs and it’s time to start executing your way towards scaleable channel revenue. And here’s where this article…

This article is inspired by conversations I have on a regular basis with startup CEOs, CMOs, or VP of Sales regarding their product businesses trying to expand business in the US retail market. Many startup executives are very intelligent and motivated people; however, mistakes are made not for a lack of available advice or strategy…

Trying to get your product into large retailers like Wal-Mart, Best Buy, or Home Depot? Many thousands of businesses every year dream of getting their products into retailers like these.  However, only a handful of vendors will make the cut.  Why do some companies make it on the retailer’s shelves while many others don’t? To…