Posts Tagged ‘public relations’
Deconstructing Holiday Gift Guides: Here Are What Products Rarely Make the Cut
Holiday gift guides are a top priority for many tech brands. Earning a spot on these Christmas-themed lists and roundups isn’t just considered a high honor – it’s the best press any company could ask for heading into the gift-giving season. However, in a season where hundreds of new gadgets hit the market, it’s becoming…
Read MoreThe Key to Earning Headlines During the Slowest Time of the Year
Most tech brands, regardless of industry, have asked themselves this question at least once: how can I continue to earn consistent media coverage when either: Our brand isn’t launching a new product for several months? There’s an unexpected delay in product availability? While you might think it’s a good time to wind down on your…
Read MorePR vs. Paid Advertising
Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!…
Read MoreThe Role of Public Relations: Interview with Ria Romano of RPR Public Relations, Inc.
As discussed earlier in the month on this blog, I announced that Retailbound would be holding a couple different interviews with people who represent various different aspects of the business world. We already published our interview with James Yu of SimplyGlobo Inc., to get a manufacturer’s perspective. Today we are going to shift gears to…
Read More7 Tips for Creating a Great Brand Name
Startups, entrepreneurs and small businesses often struggle when creating a brand name. This Thanksgiving, RPR Public Relations Inc., offers new businesses 7 simple tips to follow to make sure their brand name isn’t a turkey. Startups, entrepreneurs and small businesses often struggle when forming their new company or product’s name. While the idea for the…
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