Trade Shows

Execution is Limiting Your ROI at Trade Shows

Trade shows can be a fantastic way to launch a new product, find new partners, and garner attention for your brand. It can also be a fantastic way to waste money if you focus too heavily on preparation over execution. Many up-and-coming CPG brands I talk to are looking at CES or the NY Toy…

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9 Steps for Tradeshow Marketing Success

A solid strategy is required to make the most of your tradeshow marketing efforts. While some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Here are 9…

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CES 2016 – Key Lessons

With the 2016 Consumer Electronics Show (CES) having recently ended and 2016 in full swing, discussing how to maximize your trade shows as an exhibitor might help you save some time and money later in the year. Not everyone makes it big at trade shows but there’s a reason why some do and some don’t.…

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Why Black Friday is Important for Retail-Oriented Manufacturers

For millions of people Black Friday is the time to do some serious holiday shopping — even before the last of the Thanksgiving leftovers are gone! Black Friday is the Friday after Thanksgiving, and it’s one of the major shopping days of the year in the United States – falling anywhere between November 23 and…

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Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Welcome back, retail enthusiasts! One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers, to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. As Robert Gilbreath, VP of…

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Tips on Opening a Successful Mall Kiosk

Welcome back retail enthusiasts! We’ve all been out at the mall and walked by dozens of mall kiosks and carts, and many of us have stopped to make planned or impromptu purchases. Mall kiosks can be a lucrative venture for many retailers. These venues have low startup costs, especially compared with opening a new storefront.…

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New Year’s Resolutions for Retailers

Welcome back retailers! Are you looking for some ideas to make this next year your most profitable year yet? We can help! Here at RetailBound we’ve come up with ten New Year’s Resolutions that will help bring you and your company into 2014 with a bang! Talk up, not down – focus on the positive…

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Uncovering Hidden Fees

When pricing your products, there are many things you want to take into consideration – the cost of goods sold, maximum profit and loss forecasts, your markup percentage, just to name a few. But some costs are hidden, and are often overlooked by vendors. Failing to identify hidden costs when setting your prices can lead…

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Using Telemarketing Properly

Telemarketing is an excellent tool for getting conversations started with your prospects. What it isn’t good for is making high pressure sales over the phone. A lot of businesses don’t understand that, so they make calls to prospects basically asking them to hand over cash. It doesn’t work, because the company you’re calling has no…

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OCTOBER RETAIL BOUND GIVEAWAY

Hello, Retailers! It’s Kira here, back for another great week at Retail Bound. Normally, every week we post some tips about navigating the retail industry or succeeding in business, but today we’re doing one better! Today we’re kicking off the October Retail Bound Giveaway!! We’re giving away FIVE free copies of Retail Bound: Learn How…

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