Posts Tagged ‘Social Media’

Developing a Retail Social Media Presence

As a retailer, having a social media presence used to be an awesome bonus that put you ahead of your lacking competitors.  Nowadays, it is a must, and you are way behind if you are not a on the social media train.  A lot of the time, it is also not enough to simply have…

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How to Use LinkedIn For Business

Hello retail-minded friends! A lot of our recent blogs have been focused on retail, which makes sense, seeing as Retailbound is a retail consultancy, however, today, as marketing intern at Retailbound, I would like to bring our focus back to social media. We have already discussed in our blog the growing importance and relevance of…

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The Rise of Social Media: Friend or Foe?

We have all heard debates on social media. Is it beneficial or destructive? But does it really have to be one or the other? Teenagers are commonly considered to be the social media addicts, checking their Facebook, Twitter, and maybe for our artsier member of Generation Y, Pinterest, non stop. I have received criticism from…

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5 Rising Social Media Marketing Trends

It’s easy for retailers to undervalue the importance of a successful social media strategy – after all, we didn’t get into this industry to sit around on Facebook and Twitter all day (hopefully). But lagging behind in social media can mean big losses for your business. WebDAM, a digital asset management platform for marketers, reported…

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Tips for Liquidating Inventory

Inevitably, every retailer has faced this classic dilemma: you bought too much stock of an item, a new model came out for merchandise you still have a significant amount of, you didn’t sell your entire holiday inventory, or maybe a product just isn’t moving as quickly as you’d like. Matt Konkle, President of Fifth Gear,…

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Creating a Vendor Partnership

All businesses, no matter their size or focus, rely on their suppliers. But many businesses do not know how to thoroughly evaluate and maintain this critical business relationship, which can cause a discrepancy between your expectations and a vendor’s abilities. A mismatch between your needs and a supplier’s offerings can add costs, delays, and ultimately…

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The Fosbury Flop of Small Business Marketing

In 1968, Olympic high-jumper Dick Fosbury stunned the athletic community and the world when he approached the high jump bar at full speed and then did something revolutionary: he jumped backwards. At the time, athletes were still using techniques that allowed you to land on your feet, previously a necessity when landing surfaces had been…

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Social Media Bowl XLVIII

Last Sunday, fans around the world sat down to watch the Super Bowl – a record 111.3 million people, according to ESPN. Although the story didn’t end well for Colorado fans, it did for social media. Twitter reported that a record 24.9 million Tweets were sent out about the game and the halftime show, nearly…

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The Importance of Your Relationships

Hello, retail enthusiasts and welcome back to RetailBound’s blog! If you didn’t notice, we took some time off in the last few weeks for the holidays and back to school time for some (like me). During that break, I had a realization about what is important to me. So, to start this post off, I’d…

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How to Sell to Millennials

It’s a stock photo of twenty-somethings with pearly whites laughing and enjoying a bowl of soup. A banner ad flashing, “Click here to enter to win an iPad.” A television commercial asking us to connect with their dealership on “the Facebook.” Retailers are desperately trying to connect with a new generation of consumers – a…

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