Marketing

Top 10 Mistakes Potential Retail Vendors Make

At Retailbound, we get to talk to a lot of entrepreneurs, inventors, and small suppliers.  While most of them have good intentions, there are mistakes made before they become our clients. Here is our top 10 List of common mistakes that potential retail suppliers make: Getting advice from people who have little or no experience…

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Benefits of Outsourcing Your Retail Channel Marketing

If you have an ongoing and frequent need to market your business at retail, you need someone to champion these efforts. In today’s unpredictable economy, companies are trying to find new and innovative ways to keep the marketing momentum going – while dealing with budget cutbacks and dramatic fluctuations in the market. In this type…

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Hardware Startups: Filling the Business Gap

This post was inspired after watching a video from the hardware VC company Bolt titled “Why Investing in Hardware is Hot Again“. As I was watching the video, an interesting point came up that resonated with my own work helping hardware companies grow and scale in retail. The point was that many hardware startups consist…

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Top 5 Ways to Avoid Risk in Retail!

In the spirit of the modern, cut-throat world of retail.. let’s just get down to brass tacks.  To be successful in retail, you need to be different.  Different product, different marketing approach, different perspectives.  But even those who differentiate themselves in the market can overlook certain risks in retail. While you can never fully eliminate…

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Amazon’s Launchpad Program: is it worth it?

This Guest post written by Kiri Masters from BobsledMarketing (www.bobsledmarketing.com). You can reach Kiri at (646) 561-9936 or by email at kmasters@bobsledmarketing.com The Crowdfunding industry has been doubling every year since 2013 and, like any high-growth opportunity, that has caught the attention of Amazon. In July this year, Amazon created Launchpad, a program to help…

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Can’t get into retail stores? Try this approach..

Whether you’re a manufacturer who’s having a tough time getting into your first or even 5,000th retail store, there may be a better way to approach this challenge than to simply look for that “connection” or special “in”. If you follow our other posts here, then you might know where this is going.  we hear…

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Why Branding is important to Retail Product Manufacturers

Branding is something that is talked about frequently in the world of marketing, both on and off the Internet. Branding is a way to uniquely identify your product or your business so that you stand out among the competition. Some of these companies that successfully use branding are Apple, Walmart, McDonalds, Amazon.com, and Nike. These…

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Buyer fatigue – How to avoid it in the initial meeting

Guest Blog written by Tom Larsen – Managing Partner at TD Back Office (www.TDBackOffice.com), a B2B service company that helps retail-oriented product manufacturers managed their back office operations (ie. Order Management, Inventory Management, Sales Support, etc….). Tom can be reached at 530-913-9334, by email at tom@tdbackoffice.com or visit his website http://www.tdbackoffice.com Every person has a…

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Retail Promotional Events

Have you ever shopped in a retail store that was dull and boring? You may not even recall the name of the store because it was simply that uninteresting. As a product oriented manufacturer, you don’t want your retailers to become one of those lackluster shopping experiences with their customers. A great way to bump…

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The Threat Of Competition

Guest Blog written by Tom Larsen – Managing Partner at TD Back Office (www.TDBackOffice.com), a B2B service company that helps retail-oriented product manufacturers managed their back office operations (ie. Order Management, Inventory Management, Sales Support, etc….). Tom can be reached at 530-913-9334, by email at tom@tdbackoffice.com, or visit his website www.tdbackoffice.com Sometimes the thinking for…

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