Sales

Get to Know. Gil Taran – Retailbound’s Chief Revenue Officer

Expanding initiatives in new and existing consumer markets around the world and bolstering alliances between consumer brands and the investment community are two major developments for Retailbound. In light of them, the team is extremely excited to recently bring Gil Taran on board as its Chief Revenue Officer. Gil brings years of experience as a…

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Believe Retail is Dead? Think Again!

Many new and up-and-coming brands make quick (and potentially damaging) decisions to enter the retail market by selling exclusively online. Naturally, for people who find they’re too busy or simply dislike shopping, the ability to purchase online has represented a welcome change.  Notwithstanding the continuing popularity of Amazon Prime’s two-day shipping option, manufacturers might be…

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How can Brands Avoid Retail Arbitrage?

From startups to large established product brands, retail arbitrage impacts most retail brands at some stage in their development. Retail arbitrage is when a reseller buys a product at a very low price (usually on sale) and resells them online (i.e. Craigslist, eBay, Amazon, etc..) for a profit. Some resellers make their entire living off of this strategy.…

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Scaling vs Stalling Sales at Retail: Proactive vs Reactive Brands

Since Retailbound was founded in 2008, we’ve seen thousands of products launch, fail, succeed, and everything in between in the retail space. There’s a lot to be said about a brand’s likelihood of success by how proactive or reactive the team is in developing and executing retail strategies. Example concepts: Do you treat your retailers…

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Product Startups: Learn the Slow Burn

Have you ever heard the phrase “If it’s too good, then it probably is”? When it comes to establishing your business in retail – whether that be online retailers, distributors, or national chains – this phrase is good to keep in your back pocket when planning your channel and retail growth strategy. In this internet…

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Bridging the Gap from Digital to Retail

In today’s omni-channel market, retail is simply another medium of interacting and selling to your target customer base.  Similarly to retail, Amazon and direct-to-consumer channels are an opportunity. It can be done correctly, incorrectly, or somewhere in between. Most new product brands I speak with begin their growth journey selling online due to the thick barrier-of-entry to physical retail. However,…

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Execution is Limiting Your ROI at Trade Shows

Trade shows can be a fantastic way to launch a new product, find new partners, and garner attention for your brand. It can also be a fantastic way to waste money if you focus too heavily on preparation over execution. Many up-and-coming CPG brands I talk to are looking at CES or the NY Toy…

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Getting into Retail is Easy, It’s Up To You to Stay There

We work with hundreds of up-and-coming CPG brands because of our partnerships (such as Indiegogo) and because of our track record of pioneering new products in the retail distribution (and b2b) space. Time and time again there’s an imbalance of perceived significance between sell-in and sell-through. Sell-in: When a retailer purchases product from a manufacturer…

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The Battle between Retailer and Manufacturer

Retailers and manufacturers constantly battle over the placement, promotion, and pricing of products. However, the current retail landscape has retailers pulling ahead with greater demands, increasing pressure on manufacturers. Major consumer goods companies are disputing with large retailers—such as Office Depot, Toys “R” Us, and Walmart—over the use of trade promotion dollars and product orders.…

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How Keyport Focuses on its People for Retail Success

Surviving as a consumer product company is – no surprise – incredibly difficult. Above all else, being in the consumer product industry inherently means understanding how people feel and interact with your product: consumers, employees, partners, etc. While there are many variables, my interview with the guys at Keyport shows how focusing on people is…

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